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Skepticism is alive and well in 2018. Fake news or alternative facts—depending more on a person’s point of view rather than actual reality—wormed its way into our collective psyche over the course of 2016 and 2017. When combined with revelations about social media accounts used to purposefully...
From an early age, we hear phrases like, “ There’s no such thing as a free lunch ,” “Free comes at a price” and “Nothing is free.” These sayings capture the truth that there are few things in life that are truly given at no cost—there are usually strings...
A goldfish has a longer attention span than your audience.
A goldfish? Yep, a goldfish.
You may have seen the story as it got picked up by a variety of media outlets. It seems some scientists (purportedly with Microsoft Canada) studied the brain activity of 112 people as they did various tasks...
Last month, a news alert came through that the European Union slapped Google with a $2.7 billion fine for breaking antitrust law. The EU judged that Google had “abused its dominate position by systematically favoring” its own shopping comparison services while demoting its competitors’...
By Sam Knowles, Founder & MD of Insight Agents, a corporate and brand storytelling consultancy
News is neither a fixed nor a finite entity. There are some periods in history when it feels like there’s just more happening than at others. I’m not talking about the Dark Ages (which suffered...
If you are a real estate professional, you know that having information is crucial to growing your business. Using open web can be suitable for finding on-the-surface info, but it won’t reveal the full picture that you need the most win new business, such as: exclusive contact data, market analytics...