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The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to...
Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will...