5 Steps to Turn a Trend into Opportunity

I recently got some tips from Christine Hayes, Director of Market Insight and leader of a very cool and innovative research team. She shared her thoughts on trend spotting and tracking; a process that can identify opportunities, predict competitor strategies...

20 years of the Anti-Bribery Convention

The Organization for Economic Cooperation and Development’s (OECD) Anti-Bribery Convention was signed on 17 December 1997. It required its member countries to create legislation to make bribing a foreign public official illegal. In this blog, the...

Headlines highlight the reputational and financial risks of sexual harassment

How quickly can a trickle of negative news accelerate into a flood of financial and reputational risk? These days, the answer is fast—at least when it comes to sexual harassment allegations. As more women (and a few men) come forward to share their...

5 Wacky Ways Non-PR People Define Communications Success

Social media has changed the world of marketing forever. PR teams have the ability to connect with consumers in cyberspace like they never have before, between displaying relevant ads based on search metrics and jumping into a conversation on social media...

3 ways to leverage the new Twitter character limit

In October, Twitter announced its decision to test a new 280-character limit on tweets and officially started rolling out the new extended word cap during the first week of November. Over the next few months, all users will have 280-character tweeting...