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Last week, SHRM released the results of its 3rd survey on
Social Media in the Workplace [pdf]. SHRM polled 532
randomly selected HR professionals from its membership. According to the
survey, 68% of companies use social media to communicate with external
audiences (current customers, potential customers, or potential employees).
Yet, only 27% provide their employees using social media any kind of training
on its proper use.
This disconnect is disturbing. It's bad enough that
employees are using social media to communicate with each other absent any
guidance or training. It's astounding that nearly three-quarters of companies
allow their employees to communicate with the public at-large in this manner.
Without a policy establishing expectations for the proper
use of social media internally and externally, this is what you are asking for
in your business:
Please, do not allow anyone in your
organization to use social media for any purpose without putting a policy in
place and training your employees on that policy. Anything less is a recipe for
a human resources or public relations disaster.
[Hat tip: Social Media Employment Law Blog]
the Ohio Employer's Law Blog for more practical employment law
Presented by Kohrman Jackson & Krantz,
with offices in Cleveland and Columbus. For more information, contact Jon Hyman, a
partner in our Labor
& Employment group, at (216) 736-7226 or firstname.lastname@example.org.