Are you better than you think you are?
One of the most unpleasant surprises in the practice of law is to learn that
a client is dissatisfied with something that you believed that you did quite
well. Bad news like this is unwelcome, but it can be...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
I participated earlier today in a discussion group on LinkedIn about client
surveys. This posting provides a few additional comments and observations
that would have made my comment on LinkedIn too long.
The question concerned whether a law firm...
In a nonscientific reader poll
conducted for SmartBrief on Social Media , leading marketers
(of all types) were asked:
Does your company have a formal
training process for employees before they're allowed to blog, tweet or post
A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison...
Interesting buzz over on LinkedIn's
Marketing the Law Firm group. Eric Dewey compiled "Ten Tips to Improve Profit in 90 Days or Less,"
and offered to send a copy to those who requested it. A bunch have. Not a lot
of new stuff there,...
Just as lawyers perform due diligence in researching the ins and outs of case law, law firms large and small need to investigate the business landscape to improve market intelligence. A growing number of legal professionals, particularly law librarians...
At a time when law firm budgets are tighter than ever, the question of how to prioritize marketing resources has taken on a new urgency. In this climate, a number of firms are discovering there is tremendous value in a new type of client profiling that...
The biggest mistake most lawyers make in developing new business is that they don't listen. In a shocking turn of events, they talk too much.
Experts agree that when you are building business relationships, you should spend 50% to 80% of your time...
A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches.
Sixty-five percent of people in need of legal representation begin...
Consultants (as well as lawyers) can
be a touch wordy sometimes. Especially when trying to sell their
services to prospective clients. Often we think that it's necessary to cover
the waterfront in terms of explaining who we are, what we do (or...
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that...
Seeking client feedback is not only important for every law firm, but it
needs to be done right.
Following a recent post of mine on the topic, my friend
Stacy West Clark raised some
issues that got me to thinking about the Who, What, When, Why's...
Too many lawyers believe that only "natural rainmakers" can win new clients. This is possibly one of the biggest factors in poor marketing and business development in law firms. Not believing that they can be good at marketing, many lawyers...
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized...