Over the years I have met many a lawyer
who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm
can't do it. Individual lawyers must, because clients continue to hire lawyers,
not law firms.
In a recent article...
Terri L. Sjodin is a speech geek. Her
experience on her speech and debate teams in high school and college laid the
groundwork for her 2011 book, "Small Message, Big Impact : How to put the power of the
elevator speech effect to work for you."...
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that...