In a couple of posts back in 2009, I
talked about the importance of a personal brand ,
as well as its relation to the firm's brand .
Both are important, but the personal brand is more critical since clients hire
lawyers in most cases, not the...
Let me start with a confession.
It took me a while to "get" Twitter .
The first time I tried it (which I think was 2008), I just used it to consume
information. It wasn't great for a number of reasons - firstly, I didn't put a
Over the years I have met many a lawyer
who wasn't into marketing or sales. The reason: the firm will do it. Well, the firm
can't do it. Individual lawyers must, because clients continue to hire lawyers,
not law firms.
In a recent article...
Now there is a brilliant title,
right? Obviously, any client who sues for malpractice (or even files a
grievance with the state bar), is probably not going to hire you again. Not to
mention how many people they will bad mouth you to. Okay, so that...
Seeking client feedback is not only important for every law firm, but it
needs to be done right.
Following a recent post of mine on the topic, my friend
Stacy West Clark raised some
issues that got me to thinking about the Who, What, When, Why's...
Rob Kahn, Director of Business
Development at Fenwick & West LLP , and Elizabeth Lampert,
owner of Elizabeth Lampert PR , just wrote an
article for the National Law Journal about social
media. The publication date was July 4, 2011. After reading...