Legal Business

Recent Posts

LexisNexis Ultimate Law Firm Marketing Makeover Contest
Posted on 1 Nov 2010 by Martindale.com

The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small... Read More

Networking Requires Getting Off Your Duff!
Posted on 17 Aug 2011 by Tom Kane

Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it's time to get up from your desk, and get out and about. That is the... Read More

7 Mistakes PI (and Other) Lawyers Make When Marketing
Posted on 26 Jul 2010 by Tom Kane

A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison... Read More

Put Your Best Face on Facebook
Posted on 14 Dec 2010 by Tom Kane

Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are... Read More

Why your lawyer’s not a social media ninja
Posted on 25 May 2011 by Mark Smith

Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a ... Read More

Social media for introverts - Guest post by Paul S. Grabowski
Posted on 12 Jul 2011 by Deborah McMurray

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing... Read More

What it takes to succeed in online marketing
Posted on 26 May 2010 by Debra Regan

A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin... Read More

Don't Go Blindly into that Law Blog
Posted on 12 Feb 2010 by Christine D. Petruzzell

Blogs are particularly attractive to small firms with limited marketing budgets because they are less expensive than traditional forms of marketing. Niche practices can benefit as well, because they allow an attorney to promote his or her expertise in... Read More

How you can monitor social media buzz about you
Posted on 6 Jul 2011 by Deborah McMurray

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading... Read More

The Relaunch of MoFo Mojo (the MoFo website)
Posted on 20 Sep 2011 by Deborah McMurray

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You... Read More

Are You Pressed To Find Time for Marketing?
Posted on 8 Jun 2011 by Tom Kane

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are... Read More

  • Blog Post: Don't Go Blindly into that Law Blog

    Blogs are particularly attractive to small firms with limited marketing budgets because they are less expensive than traditional forms of marketing. Niche practices can benefit as well, because they allow an attorney to promote his or her expertise in a particular area. Their growing presence and influence...
  • Blog Post: What it takes to succeed in online marketing

    A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according...
  • Blog Post: 7 Mistakes PI (and Other) Lawyers Make When Marketing

    A lot of mistakes made by lawyers when it comes to marketing and business development are pretty simple, and simple to overcome. They just must be recognized and dealt with. A reader sent along an email, which led me to an article by Kenneth Hardison of the Personal Injury Lawyers Marketing and Managing...
  • Blog Post: LexisNexis Ultimate Law Firm Marketing Makeover Contest

    The following blog was written by Philip Livingston, CEO Martindale-Hubbell, SVP LexisNexis USLM In today's economy, smaller firms and solo practitioners are challenged like never before to find and win new clients - typically individuals or small businesses. While things like reputation, track...
  • Blog Post: Put Your Best Face on Facebook

    Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are not already on Facebook, I suggest you go ahead and...
  • Blog Post: Why your lawyer’s not a social media ninja

    Let me start with a confession. It took me a while to "get" Twitter . The first time I tried it (which I think was 2008), I just used it to consume information. It wasn't great for a number of reasons - firstly, I didn't put a lot of time in to work out who to follow (and in particular...
  • Blog Post: Are You Pressed To Find Time for Marketing?

    A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are pressed for time to complete a client's matter...
  • Blog Post: How you can monitor social media buzz about you

    Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading it, I searched for "social media" on...
  • Blog Post: Social media for introverts - Guest post by Paul S. Grabowski

    I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing team alum), which should resonate with many of the...
  • Blog Post: Networking Requires Getting Off Your Duff!

    Social media is obviously one way to network these days, and it can work. But, it is not as effective as face-to-face events with clients, referral sources and prospects. So, it's time to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...
  • Blog Post: The Relaunch of MoFo Mojo (the MoFo website)

    There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You just have to see this." Well, MoFo has...