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Blogs are particularly attractive to small firms with limited marketing budgets because they are less expensive than traditional forms of marketing. Niche practices can benefit as well, because they allow an attorney to promote his or her expertise in a particular area. Their growing presence and influence in the legal field is demonstrated by the fact that blogs have been cited in judicial opinions, and are published by law professors and legal scholars as well.' However, the growing popularity of blogs has likewise spawned an increasing number of legal and ethical issues that attorneys publishing them should keep in mind.