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Rob Kahn, Director of Business
Development at Fenwick & West LLP, and Elizabeth Lampert,
owner of Elizabeth Lampert PR, just wrote an
article for the National Law Journal about social
media. The publication date was July 4, 2011. After reading it, I
searched for "social media" on the NLJ site - http://www.law.com/jsp/nlj/index.jsp -
and got 1,298 results in just this one publication. With all the demands
that lawyers and legal marketers have on them, it's impossible to stay on top
of this amoebic phenomenon. There are thousands of people writing
and speaking about it, but few firms have comfortably embraced it, understood
the power - and risk - of jumping in with both feet.
The Kahn/Lampert article is a
helpful resource for professionals who wonder, "what's out there about
me/us/my firm?" There are several tried-and-true ways of reputation
monitoring, such as signing up for Google Alerts, but
this list below (extracted with permission) from their article is the
Web 2.0+ version of buzz monitoring.
There is an abundance of free
research tools that marketers can use as part of a successful social-media
strategy. Sites that monitor keywords and key phrases are important to any
marketing strategy, and they give a user the essential information related to
the words and phrases he or she is monitoring. They indicate what's being said,
when the conversation is happening, who is talking about a law firm and where.
This research can help a law firm
marketer decide how to approach and engage. A few examples of these monitoring
Read more insight at the Law Firm 4.0 Blog.
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