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I've always argued that joining
organizations for the purpose of business development is a waste of time for
most lawyers. Too many think that by simply joining associations will result in
clients flowing to the firm. On the other hand, most lawyers do understand that
it takes more than that; and that speaking to and writing for trade and
business groups are effective business development tools.
The problem today is that a lot of lawyers have joined those same organizations
that you are interested in. Accordingly, there are a limited number of slots
available for speaking and writing opportunities within organizations. That
point is made by Carolyn Elefant in a blog
post on MyShingle.com.
So, it is more important today to
not be just a joiner, but a doer - or as Elfefant puts it: "Doing grunt work
doesn't just give lawyers a way to contribute to a group but puts you at the
center of the action." Volunteering can help in that regard for any
Two of her other suggestions
I am not sure either will lead to
the "grand work" mentioned in Elefant's post title; but, raising your profile
by doing the kinds of things that other lawyers are not, will help you stand
out in the crowd.
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