Legal Business

Recent Posts

3 Reasons For Legal Marketers to Start Thinking Like Journalists
Posted on 14 Apr 2010 by Kara Smith

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source... Read More

Navigating The Social Web | A Very Large Marketplace
Posted on 3 Jan 2011 by Jayne Navarre

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course... Read More

Content and Community | What I’m doing with social media in 2011
Posted on 5 Jan 2011 by Jayne Navarre

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back... Read More

Twitter Post Exposes Paris
Posted on 3 Sep 2010 by Jayne Navarre

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid... Read More

The Social Web Revolution and Law Firm Marketing Professionals
Posted on 23 Mar 2010 by Jayne Navarre

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More

LinkedIn Tips: Build a Twitter list using your LinkedIn Connections
Posted on 1 Jul 2010 by Jayne Navarre

I want social networking online to give me greater reach, not add to my workload. I'm always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I've found to double up... Read More

If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?
Posted on 26 Mar 2010 by Kara Smith

Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer... Read More

Fear of Facebook Part III: Fan Pages for Law Firms?
Posted on 7 Apr 2010 by Jayne Navarre

"There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere... Read More

How to Write a Blog Post: content ideas for lawyers who blog.
Posted on 19 Jul 2010 by Jayne Navarre

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box... Read More

Measuring the value of social media in driving traffic to your law firm website
Posted on 14 Dec 2010 by Deborah McMurray

It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law... Read More

Law Firm Twitter Accounts
Posted on 1 Dec 2010 by Jayne Navarre

There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects... Read More

  • Blog Post: The Social Web Revolution and Law Firm Marketing Professionals

    While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...
  • Blog Post: If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?

    Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer stated: More than one-fifth of respondents...
  • Blog Post: Fear of Facebook Part III: Fan Pages for Law Firms?

    "There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...
  • Blog Post: 3 Reasons For Legal Marketers to Start Thinking Like Journalists

    As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...
  • Blog Post: Too Busy For Marketing? Tap Into Your Social Web Communities

    Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...
  • Blog Post: LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    I want social networking online to give me greater reach, not add to my workload. I'm always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I've found to double up on my efforts is to sync some of my services, i.e...
  • Blog Post: How to Write a Blog Post: content ideas for lawyers who blog.

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...
  • Blog Post: Twitter Post Exposes Paris

    According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote...
  • Blog Post: Law Firm Twitter Accounts

    There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects, clients, and the media. But, what about law...
  • Blog Post: Managing Social Media in Your Law Firm | The Next Big Thing

    We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog or two, but few looked beyond into opportunities presented...
  • Blog Post: Measuring the value of social media in driving traffic to your law firm website

    It's mid-December and much of the country is buried in a cold snap. It's also the time of year where we all seek frenetic joy in the holiday shopping, eating, drinking, socializing Spirit. And, it's also budget season - still - for many law firms. While we are seeing an uptick in optimism...
  • Blog Post: Navigating The Social Web | A Very Large Marketplace

    Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course to buy or sell things. The majority of your conversations...
  • Blog Post: Content and Community | What I’m doing with social media in 2011

    Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these...