Legal Business

Recent Posts

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

Free Lunch
Posted on 8 Sep 2010 by Norman Clark

A surprising number of otherwise sophisticated law firms spend a horrifying amount of time and money pursuing strategic alliances, partnerships, or other relationships with other firms. Some of these relationships work well. Most, however, produce disappointing... Read More

Discover the Client's Need, Before Selling the Solution
Posted on 1 Sep 2010 by Tom Kane

Doesn't every lawyer do that? Well maybe not so much. Sometimes professionals are too busy talking about the solution to a problem they assume the client has, when in fact the client may not even recognize they have a problem. In other words, you... Read More

How Satisfied Are Your Clients? Ask Them
Posted on 17 Mar 2011 by Tom Kane

It continues to amaze many clients that more law firms do not seek their feedback on the legal services provided. Over the years I have met with dozens of law firm clients, and heard often that they welcome opportunities to provide feedback. In this... Read More

Handwritten Notes Can Make You Stand Out Big Time!
Posted on 9 Mar 2011 by Tom Kane

Having preached...yes preached for most of my marketing life about the importance of sending handwritten thank you's , congratulatory notes, etc., I continue to be amazed at how little of this is simply activity is done today. I have at least a dozen... Read More

Manage Client Expectations To Get More Referrals
Posted on 16 Nov 2010 by Tom Kane

There could be a number of reasons that clients might bad mouth your firm. As the saying goes, an unhappy client/customer will tell up to 10 people how dissatisfied they are with a product or service. For a lawyer, that can be the kiss of death, since... Read More

5 Business Development Tips For These Economic Times
Posted on 3 Aug 2010 by Tom Kane

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is... Read More

Basic Networking Tips
Posted on 13 Aug 2010 by Tom Kane

Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word "networking"... Read More

Value questions to ask your top clients (Part 2 of 2)
Posted on 24 Sep 2010 by Jim Hassett

This post concludes our list of questions to ask top clients. As noted last week , the idea is to pick just a few that fit your situation, schedule a meeting to discuss them, and listen to them while they talk 80% of the time. Whatever the client says... Read More

How To Improve Your Client Service
Posted on 11 Aug 2010 by Tom Kane

Most law firms would say, if asked, that they provide excellent client service, or at least very good service. Unfortunately, this self-assessment is not based on fact in most cases. As my friend Stacy West Clark reports, when clients were asked how their... Read More

A Prospect Didn't Hire You, and You're Surprised?
Posted on 24 Sep 2010 by Tom Kane

Okay, you met the ideal prospective client, who had a legal problem you really could have helped them with. BUT, after your conversation which you thought went well, he or she didn't hire you. What's with that? Well, according to RealPractice's... Read More

Avoiding Grievances is Also Good Marketing
Posted on 14 Jul 2010 by Tom Kane

Now there is a "rocket science" tip for ya. Is there any lawyer who doesn't understand that ticking off a client undermines their marketing efforts? Heck, not only will a client with a grievance not give you any more business (or referrals... Read More

Client Interviews: Think Defensively
Posted on 8 Sep 2010 by Tom Kane

I have advocated for years the need for client satisfaction interviews as a means of keeping competitors from pirating your clients. Not only do these surveys, especially in-person ones, help to solidify the client relationship, but they let a firm know... Read More

It's time to make business personal
Posted on 2 Feb 2011 by Deborah McMurray

In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you... Read More

Value questions to ask your top clients (Part 1 of 2)
Posted on 24 Sep 2010 by Jim Hassett

When an AmLaw 100 senior partner recently asked us for advice on strengthening the relationship with a top client, we recommended asking questions about his client's perception of value. We sent this list. His task was to pick a few key questions... Read More

  • Blog Post: Avoiding Grievances is Also Good Marketing

    Now there is a "rocket science" tip for ya. Is there any lawyer who doesn't understand that ticking off a client undermines their marketing efforts? Heck, not only will a client with a grievance not give you any more business (or referrals), but they are more than certain to tell up to...
  • Blog Post: How to Write a Blog Post: content ideas for lawyers who blog.

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...
  • Blog Post: Are Your Web Site Images Effective?

    Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...
  • Blog Post: 5 Business Development Tips For These Economic Times

    It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...
  • Blog Post: How To Improve Your Client Service

    Most law firms would say, if asked, that they provide excellent client service, or at least very good service. Unfortunately, this self-assessment is not based on fact in most cases. As my friend Stacy West Clark reports, when clients were asked how their law firms were doing "most gave their firms...
  • Blog Post: Basic Networking Tips

    Do you feel uncomfortable networking? Maybe better questions include: Do you enjoy helping friends and acquaintances? Are you a good listener? Do you like to party?? Then, you may be better at networking than you think. So, maybe it is the word "networking" that is the culprit. Think of it...
  • Blog Post: Still Not Offering Clients Alternative Fees? Beware!

    If you still don't like the idea of offering clients alternative fees or value pricing options, then how about just letting the client decide how much they want to pay for legal services? WHAT!!!, you say. A pretty far fetched (or ludicrous) idea, right? Not so fast. CMS Cameron McKenna , a UK...
  • Blog Post: Does a small general practice law firm have a future in a small market?

    A partner from a law firm in a small legal market (under 500,000 people) in the United States asked me this question a few days ago. The answer is really one of definition. While the term "general practice" is relatively benign, claiming to be "full service" can be toxic for a...
  • Blog Post: Discover the Client's Need, Before Selling the Solution

    Doesn't every lawyer do that? Well maybe not so much. Sometimes professionals are too busy talking about the solution to a problem they assume the client has, when in fact the client may not even recognize they have a problem. In other words, you can't solve a problem that the client doesn't...
  • Blog Post: Have You Called A Client Today?

    It's 2:00 p.m. on Thursday, and Tom Peters of In Search of Excellence fame undoubtedly would like to know if you called a client today. Peters has an excellent 1 minute 7 second audio clip I ran across today. You should listen to it as well. He admonishes us to never get out of touch with customers...
  • Blog Post: Free Lunch

    A surprising number of otherwise sophisticated law firms spend a horrifying amount of time and money pursuing strategic alliances, partnerships, or other relationships with other firms. Some of these relationships work well. Most, however, produce disappointing results for both parties. This is the...
  • Blog Post: Client Interviews: Think Defensively

    I have advocated for years the need for client satisfaction interviews as a means of keeping competitors from pirating your clients. Not only do these surveys, especially in-person ones, help to solidify the client relationship, but they let a firm know about any client dissatisfaction before the client...
  • Blog Post: Client Communications: What Has The World Come To?

    A reporter called the other day to ask about whether client communications have changed, and what I thought about how lawyers should communicate with clients in this new age. She mentioned that in talking with some digitally savvy "younger" lawyers, they preferred communicating by email and...
  • Blog Post: A Prospect Didn't Hire You, and You're Surprised?

    Okay, you met the ideal prospective client, who had a legal problem you really could have helped them with. BUT, after your conversation which you thought went well, he or she didn't hire you. What's with that? Well, according to RealPractice's Company Blog , there could be five reasons...
  • Blog Post: Value questions to ask your top clients (Part 1 of 2)

    When an AmLaw 100 senior partner recently asked us for advice on strengthening the relationship with a top client, we recommended asking questions about his client's perception of value. We sent this list. His task was to pick a few key questions that fit this situation, schedule a meeting, and let...
  • Blog Post: Value questions to ask your top clients (Part 2 of 2)

    This post concludes our list of questions to ask top clients. As noted last week , the idea is to pick just a few that fit your situation, schedule a meeting to discuss them, and listen to them while they talk 80% of the time. Whatever the client says, do not argue or get defensive. Just listen. More...
  • Blog Post: Manage Client Expectations To Get More Referrals

    There could be a number of reasons that clients might bad mouth your firm. As the saying goes, an unhappy client/customer will tell up to 10 people how dissatisfied they are with a product or service. For a lawyer, that can be the kiss of death, since anywhere from 71% to 80% of new matters come from...
  • Blog Post: Is Seeking Client Feedback in Your 2011 Budget? It Should Be

    The budget process for 2011 marketing efforts should be well underway in your firm; and clearly finding out how loyal your clients are is vital to your firm's economic future, not only for the coming year but beyond. Joyce Smiley in a recent item on her web site refers to a classic Harvard Business...
  • Blog Post: It's time to make business personal

    In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you, call Susie Drum, and if she's not available...
  • Blog Post: Organized Networking Makes Sense

    Too often when working a room, many of us do so with little thought on being organized. As lawyers, we are methodical by nature in many of our dealings, but I expect networking isn't one of them. Then, I ran across a post Bruce Allen did on his Marketing Catalyst blog during the holidays, that I...
  • Blog Post: Handwritten Notes Can Make You Stand Out Big Time!

    Having preached...yes preached for most of my marketing life about the importance of sending handwritten thank you's , congratulatory notes, etc., I continue to be amazed at how little of this is simply activity is done today. I have at least a dozen posts over the last six years of this blog that...
  • Blog Post: How Satisfied Are Your Clients? Ask Them

    It continues to amaze many clients that more law firms do not seek their feedback on the legal services provided. Over the years I have met with dozens of law firm clients, and heard often that they welcome opportunities to provide feedback. In this economy, client satisfaction surveys are more important...