Legal Business

Recent Posts

Navigating The Social Web | A Very Large Marketplace
Posted on 3 Jan 2011 by Jayne Navarre

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course... Read More

Content and Community | What I’m doing with social media in 2011
Posted on 5 Jan 2011 by Jayne Navarre

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back... Read More

Twitter Post Exposes Paris
Posted on 3 Sep 2010 by Jayne Navarre

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More

Sixteen Sweet Facebook Tips
Posted on 9 Feb 2011 by Jayne Navarre

(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines... Read More

Facebook IPO | A Take-away Idea for Law Firm Strategy
Posted on 9 Feb 2012 by Jayne Navarre

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social... Read More

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Posted on 19 Jan 2011 by Jayne Navarre

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it... Read More

The Social Network | The Movie
Posted on 2 Nov 2010 by Jayne Navarre

The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While I wasn't expecting anything... Read More

Inspiration for the New Year | Bringing great projects to life
Posted on 17 Jan 2012 by Jayne Navarre

There are two fatal errors that keep great projects from coming to life: Not finishing Not starting -Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student... Read More

Does your law firm need a “social agency?”
Posted on 13 Oct 2010 by Jayne Navarre

As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough... Read More

Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB
Posted on 10 Nov 2010 by Jayne Navarre

Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that fired an emergency medical technician, accusing... Read More

Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?
Posted on 7 Jan 2011 by Jayne Navarre

I found this news alert from the Wall Street Journal fascinating on a couple of accounts: "Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities... Read More

Law Firm Twitter Accounts
Posted on 1 Dec 2010 by Jayne Navarre

There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects... Read More

The Semantic Web: Fantastic and a bit scary
Posted on 2 Sep 2010 by Jayne Navarre

The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data to be tagged and processed electronically? What if it ends up in the wrong... Read More

  • Blog Post: The Semantic Web: Fantastic and a bit scary

    The Semantic Web (call it Web 3.0 if you will) is both fantastic and, like most new technology, a bit scary: Do I really like the idea of every little move I make becoming data to be tagged and processed electronically? What if it ends up in the wrong hands? And what to think of the "Big Brother"...
  • Blog Post: Twitter Post Exposes Paris

    According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote...
  • Blog Post: Does your law firm need a “social agency?”

    As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough or serious enough, you probably do. And according...
  • Blog Post: The Social Network | The Movie

    The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While I wasn't expecting anything deep or revelatory, there was one strong take away...
  • Blog Post: Do your law firm employees have a right to free speech on Facebook? Legal Case Filed by NLRB

    Last week the National Labor Relations Board launched a legal case asserting that employees have a right to free speech on Facebook. It announced that it had filed a complaint against an ambulance service that fired an emergency medical technician, accusing her, among other things, of violating a policy...
  • Blog Post: Law Firm Twitter Accounts

    There's a lot more interest in Twitter from law firms these days. We know that individual lawyers are having success using the micro-blogging service for gaining exposure and access to extremely broad networks of interested parties, including prospects, clients, and the media. But, what about law...
  • Blog Post: Managing Social Media in Your Law Firm | The Next Big Thing

    We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog or two, but few looked beyond into opportunities presented...
  • Blog Post: Navigating The Social Web | A Very Large Marketplace

    Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course to buy or sell things. The majority of your conversations...
  • Blog Post: Content and Community | What I’m doing with social media in 2011

    Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back on my social media involvement during 2010, these...
  • Blog Post: Facebook | Does the goldrush mentality on Wall Street have implications for law firm marketing?

    I found this news alert from the Wall Street Journal fascinating on a couple of accounts: "Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars...
  • Blog Post: The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance...
  • Blog Post: Sixteen Sweet Facebook Tips

    (This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines.) I love my 11″ MacBook Air. It travels...
  • Blog Post: Inspiration for the New Year | Bringing great projects to life

    There are two fatal errors that keep great projects from coming to life: Not finishing Not starting -Buddha A DEEP BREATH OF LIFE Early last year I took a yoga class at Florida Keys Community College. While I was far from a good student, having missed more than half the classes,...
  • Blog Post: Facebook IPO | A Take-away Idea for Law Firm Strategy

    Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social gaming and other fees. The initial public offering...