Legal Business

Recent Posts

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

5 Business Development Tips For These Economic Times
Posted on 3 Aug 2010 by Tom Kane

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More

Getting a rash from the rash of law firm RFPs
Posted on 5 May 2010 by Deborah McMurray

During round table discussions in 2009 entitled, "Best Practices in Business Development and Proposals," we asked invitees (law firm marketing and BD professionals mostly) about the uptick in the receipt of RFPs and RFIs from clients and prospects... Read More

Read What Your Clients Read
Posted on 5 May 2010 by Tom Kane

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and... Read More

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Posted on 19 Jan 2011 by Jayne Navarre

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it... Read More

Law Firm Branding: Hocus Pocus or Results?
Posted on 12 May 2010 by Jayne Navarre

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American... Read More

How to Write a Blog Post: content ideas for lawyers who blog.
Posted on 19 Jul 2010 by Jayne Navarre

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box... Read More

You Can Learn A Lot About Marketing From Your Dog
Posted on 22 Apr 2010 by Tom Kane

You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing... Read More

Does your law firm need a “social agency?”
Posted on 13 Oct 2010 by Jayne Navarre

As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough... Read More

More On The Reality of Alternative Fees
Posted on 19 May 2010 by Tom Kane

During Jackson Lewis ' annual corporate counsel conference, as reported in The National Law Journal and on Law.com's Small Firm Business , alternative fees are "putting down deep roots." This got my attention, because although there... Read More

How Project Management Can Help Your Marketing
Posted on 17 May 2010 by Tom Kane

Patrick Lamb has this week a post about project managemen t on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev . Pat reviewed... Read More

Improve Your Marketing With Better Eye Contact
Posted on 28 Apr 2010 by Tom Kane

Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has... Read More

  • Blog Post: Law Firm Marketing Tip: How to Make Networking Events Work for You

    Networking works best if it is done with “marketing aforethought.” Here’s your game plan for an effective networking event. Where to Go The best meetings for networking are the ones your clients and referral sources go to. Every person in business belongs to a trade association...
  • Blog Post: A Very Simple Twitter Formula for Generating Legal Marketing Business

    Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...
  • Blog Post: You Can Learn A Lot About Marketing From Your Dog

    You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids. But, ALAS, Joey...
  • Blog Post: Too Busy For Marketing? Tap Into Your Social Web Communities

    Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...
  • Blog Post: Improve Your Marketing With Better Eye Contact

    Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has a post this week about how "a simple thing like...
  • Blog Post: Read What Your Clients Read

    Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and Richard Levick of Levick Strategic Communications...
  • Blog Post: Getting a rash from the rash of law firm RFPs

    During round table discussions in 2009 entitled, "Best Practices in Business Development and Proposals," we asked invitees (law firm marketing and BD professionals mostly) about the uptick in the receipt of RFPs and RFIs from clients and prospects. The overwhelming response was that the number...
  • Blog Post: Law Firm Branding: Hocus Pocus or Results?

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...
  • Blog Post: 10 Cheap But Effective Marketing Tips For Today's Realities

    Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age, their worth mentioning. They include (with my...
  • Blog Post: How Project Management Can Help Your Marketing

    Patrick Lamb has this week a post about project managemen t on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev . Pat reviewed a copy of the guide and endorses not only the...
  • Blog Post: More On The Reality of Alternative Fees

    During Jackson Lewis ' annual corporate counsel conference, as reported in The National Law Journal and on Law.com's Small Firm Business , alternative fees are "putting down deep roots." This got my attention, because although there has been much written about the subject including...
  • Blog Post: Legal Project Management (Part 9): Getting Away from Perfectionism

    When Voltaire wrote the phrase "Better is the enemy of good" in the late eighteenth century, he was not thinking about the needs of legal clients. But the phrase is extremely relevant to the challenges lawyers face today as they adapt to what Paul Lippe has called "the new normal."...
  • Blog Post: Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

    As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others...
  • Blog Post: How to Write a Blog Post: content ideas for lawyers who blog.

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...
  • Blog Post: Are Your Web Site Images Effective?

    Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned before how boring and predictable these images...
  • Blog Post: 5 Business Development Tips For These Economic Times

    It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is a need to re-think their approach to developing business;...
  • Blog Post: Does your law firm need a “social agency?”

    As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough or serious enough, you probably do. And according...
  • Blog Post: Managing Social Media in Your Law Firm | The Next Big Thing

    We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog or two, but few looked beyond into opportunities presented...
  • Blog Post: The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal

    Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance...