Legal Business

Recent Posts

3 Reasons For Legal Marketers to Start Thinking Like Journalists
Posted on 14 Apr 2010 by Kara Smith

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source... Read More

Twitter Post Exposes Paris
Posted on 3 Sep 2010 by Jayne Navarre

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid... Read More

Yes, Successful Rainmakers Can Be Made
Posted on 16 Apr 2010 by Tom Kane

Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article... Read More

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

How Satisfied Are Your Clients? Ask Them
Posted on 17 Mar 2011 by Tom Kane

It continues to amaze many clients that more law firms do not seek their feedback on the legal services provided. Over the years I have met with dozens of law firm clients, and heard often that they welcome opportunities to provide feedback. In this... Read More

Manage Client Expectations To Get More Referrals
Posted on 16 Nov 2010 by Tom Kane

There could be a number of reasons that clients might bad mouth your firm. As the saying goes, an unhappy client/customer will tell up to 10 people how dissatisfied they are with a product or service. For a lawyer, that can be the kiss of death, since... Read More

Law Firm Leaders Keen to Build Real Business Development Process
Posted on 17 Feb 2010 by Kris Satkunas

Late in 2009, I wrote about the value law firm managers gain by "profiling" their clients, i.e. understanding client growth patterns and grouping those clients with common characteristics. Since that time, I've worked with several firms... Read More

Can a Law Firm Truly Differentiate?
Posted on 23 Jun 2010 by Jayne Navarre

Differentiation is the process of distinguishing products or services to make them attractive to a target audience. In short, differentiation helps "us" choose - pink or blue, regular or lite.... What happens when there's not enough differentiation... Read More

5 Business Development Tips For These Economic Times
Posted on 3 Aug 2010 by Tom Kane

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is... Read More

The Social Web Revolution and Law Firm Marketing Professionals
Posted on 23 Mar 2010 by Jayne Navarre

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's... Read More

A High-yield, but Overlooked, Marketing Tool
Posted on 25 Feb 2010 by Norman Clark

As I was reading the weekly feed of law firm press releases from Latin Counsel this morning, I recalled how few law firms bother with this time-honored, but largely overlooked marketing tool. A press release is an excellent low-cost way to improve... Read More

Turning a Disgruntled Client Around
Posted on 10 Nov 2010 by Tom Kane

In the majority of cases, if a law firm has a disgruntled client, it is the firm's fault. As I have written about in the past, if the client is the problem, fire them . But in the 99% of cases where it is the lawyers who forgot the basics of client... Read More

Set up Your Facebook Business Page
Posted on 24 Jan 2011 by Tom Kane

Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile... Read More

Listen More to Give (and Get) More Referrals
Posted on 2 Feb 2011 by Tom Kane

Most lawyers understand the referral adage "give to get." It's pretty simple really. If you refer potential business to others, most will refer work in return, if for no other reason than they'll feel an obligation to do so. Not everyone... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

  • Blog Post: Law Firm Leaders Keen to Build Real Business Development Process

    Late in 2009, I wrote about the value law firm managers gain by "profiling" their clients, i.e. understanding client growth patterns and grouping those clients with common characteristics. Since that time, I've worked with several firms on client profiling exercises and spoken to countless...
  • Blog Post: How to Discuss Innovation and Strategy with Lawyers

    Nathan Darling , the Director of Client Development and Marketing for Van Ness Feldman in Washington, DC, and the 2010 President of LMA International , has the following suggestions for marketers who want to "brainstorm" ideas with their firm lawyers. 1. Frame such sessions as "strategy...
  • Blog Post: A High-yield, but Overlooked, Marketing Tool

    As I was reading the weekly feed of law firm press releases from Latin Counsel this morning, I recalled how few law firms bother with this time-honored, but largely overlooked marketing tool. A press release is an excellent low-cost way to improve your firm's "targeted" visibility. By...
  • Blog Post: Law Firm CMOs Part 2: LSSO listserve discussion about their future

    In my last post, I brought in comments from leading legal marketing consultants from the LSSO listserve discussion called, "Where have all the CMOs gone?" In Bill Flannery's LSSO listserve post dated February 20, 2010, he said that he has recently interviewed more than 100 law firms in...
  • Blog Post: The keys to new business in a changing economy (Part 1 of 2)

    When the economy changes, lawyers must change too. New client demands and new levels of competition are requiring lawyers to rethink the way they develop business. When I wrote the book Legal Business Development: A Step by Step Guide a few years ago, I outlined the steps each lawyer should take to find...
  • Blog Post: The keys to new business in a changing economy (Part 2 of 2)

    Whether you choose to focus on current clients and referral sources or to spend your time looking for new ones, the marketing tactic that is most critical in this changing economy is increasing the value you provide. This need is hardly limited to the legal world. In his book, What the Customer Wants...
  • Blog Post: There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media

    There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course of 2009. These figures also serve to prove...
  • Blog Post: Legal Marketers Can Step Out of the Box With Video

    My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work with my lawyers on when developing their brands...
  • Blog Post: Lawyers, Forget About “Quitting Facebook” – Expanding Your Comfort Zone to Communicate is Key

    While I was at the National Association of Minority and Women Owned Law Firms (NAMWOLF) Business meeting in Washington, D.C., I had the opportunity to meet with large-firm general counsel, communications directors and small firm members from across the country. I really enjoy talking to lawyers in...
  • Blog Post: Ease, Steadiness and Awareness Work for Legal Marketing Social Media

    I just gave the groups I belong to on LinkedIn a makeover, mostly due to the commentary by some of the members. Social Media is an interpersonal public relations tool. It is not about 'linking-in' to as many groups and people as you can as fast as possible, and talking the loudest to stand...
  • Blog Post: The Social Web Revolution and Law Firm Marketing Professionals

    While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...
  • Blog Post: If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?

    Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer stated: More than one-fifth of respondents...
  • Blog Post: Narrow Your Practice Niche To Broader Your Reach

    Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I've written...
  • Blog Post: What every lawyer needs to know about project management, Part 2 of 5

    Is it possible to control the costs of legal matters? While some lawyers have been working on a fixed price basis for years, others still believe that fixed fees simply cannot be applied to complex legal matters. The cost of defending a suit may be very low if your opponent is willing to settle early...
  • Blog Post: Fear of Facebook? You decide.

    "Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...
  • Blog Post: Fear of Facebook: Part II: How to use Facebook privacy settings

    Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...
  • Blog Post: Fear of Facebook Part III: Fan Pages for Law Firms?

    "There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...
  • Blog Post: Chris Brogan on Legal Marketing: An Interview With Karasma Media

    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what...
  • Blog Post: 3 Reasons For Legal Marketers to Start Thinking Like Journalists

    As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...
  • Blog Post: Yes, Successful Rainmakers Can Be Made

    Some would argue that Rainmakers are born that way, and those that aren't can't. It is conceded that developing business does not come easily for a lot of folks, but the skills can be taught, at least to most lawyers. Ed Poll's article that appeared in LawyersUSA this week, advises small...
  • Blog Post: A Very Simple Twitter Formula for Generating Legal Marketing Business

    Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...
  • Blog Post: You Can Learn A Lot About Marketing From Your Dog

    You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing the inside of your eye lids. But, ALAS, Joey...
  • Blog Post: Too Busy For Marketing? Tap Into Your Social Web Communities

    Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...
  • Blog Post: Improve Your Marketing With Better Eye Contact

    Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has a post this week about how "a simple thing like...
  • Blog Post: Read What Your Clients Read

    Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and Richard Levick of Levick Strategic Communications...