Legal Business

Recent Posts

3 Reasons For Legal Marketers to Start Thinking Like Journalists
Posted on 14 Apr 2010 by Kara Smith

As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source... Read More

Navigating The Social Web | A Very Large Marketplace
Posted on 3 Jan 2011 by Jayne Navarre

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course... Read More

Content and Community | What I’m doing with social media in 2011
Posted on 5 Jan 2011 by Jayne Navarre

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back... Read More

Twitter Post Exposes Paris
Posted on 3 Sep 2010 by Jayne Navarre

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid... Read More

The Social Web Revolution and Law Firm Marketing Professionals
Posted on 23 Mar 2010 by Jayne Navarre

While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's... Read More

Social Media Black-outs and brown-outs: Are we getting burnt out?
Posted on 20 Sep 2010 by Jayne Navarre

Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months... Read More

Set up Your Facebook Business Page
Posted on 24 Jan 2011 by Tom Kane

Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More

Legal Marketers Can Step Out of the Box With Video
Posted on 3 Mar 2010 by Kara Smith

My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work... Read More

Narrow Your Practice Niche To Broader Your Reach
Posted on 31 Mar 2010 by Tom Kane

Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from... Read More

Transparency: Beyond the Extranet (ILTA Presentation 2010)
Posted on 27 Aug 2010 by Deborah McMurray

The 2010 ILTA conference is still underway in Las Vegas. My panel, "Transparency: Beyond the Extranet," was late Tuesday afternoon, August 24. Cheryl Disch (the extraordinary proposal manager at Duane Morris about whom I've blogged in the... Read More

Sixteen Sweet Facebook Tips
Posted on 9 Feb 2011 by Jayne Navarre

(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines... Read More

There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media
Posted on 1 Mar 2010 by Kara Smith

There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course... Read More

  • Blog Post: Mixing Business with Personal: Legal Marketers, it’s OK to ‘Cross-Brand’

    I have been a verbal proponent of legal marketers cross branding your personal and business profiles on Facebook for more than a year. Over the last two weeks, both my God-mother, Mildred Ricks, and her son, Franklin Delanore Kinder, passed away. I know that many in the legal field are leery about...
  • Blog Post: There Has Never a Better Time for Legal Marketing Brands to Engage in Social Media

    There has never been a better time for legal marketers to engage in social media activity and develop a presence in online communities. A recent report from Nielsen indicates that social media websites have become the most popular globally over the course of 2009. These figures also serve to prove...
  • Blog Post: Legal Marketers Can Step Out of the Box With Video

    My assistant, Lori, sent me a very funny link to a law firm's commercial on YouTube. (You've got to love when you find people to work with whose personalities and quirky sense of humor is in-synch with your own!) One aspect of marketing I work with my lawyers on when developing their brands...
  • Blog Post: Lawyers, Forget About “Quitting Facebook” – Expanding Your Comfort Zone to Communicate is Key

    While I was at the National Association of Minority and Women Owned Law Firms (NAMWOLF) Business meeting in Washington, D.C., I had the opportunity to meet with large-firm general counsel, communications directors and small firm members from across the country. I really enjoy talking to lawyers in...
  • Blog Post: Ease, Steadiness and Awareness Work for Legal Marketing Social Media

    I just gave the groups I belong to on LinkedIn a makeover, mostly due to the commentary by some of the members. Social Media is an interpersonal public relations tool. It is not about 'linking-in' to as many groups and people as you can as fast as possible, and talking the loudest to stand...
  • Blog Post: The Social Web Revolution and Law Firm Marketing Professionals

    While no longer a novelty to Tweet a conference in social media circles, (see #SWSX), for the legal industry it is ground breaking. Just a short year ago we only had a handful of people experimenting with the tools during the Legal Marketing Association's annual conference. This year we had an amazing...
  • Blog Post: If Mobile’s Becoming Increasingly Important for Small Biz Development – Doesn’t That Include Legal & iPhones Too?

    Mobile and wireless technologies such as smart phones, Wi-Fi hotspots and laptop data cards are becoming more important for small-business owners, according to the "Small Business Technology Poll" from AT&T. A recent article in E-marketer stated: More than one-fifth of respondents...
  • Blog Post: Narrow Your Practice Niche To Broader Your Reach

    Lawyers with a real niche practice are pretty much aware that it is easier to have clients, prospects and referrals understand what they do. Generalists have a harder time standing out from the crowd, when it comes to being recognized as different from every other lawyer in their area. I've written...
  • Blog Post: Fear of Facebook? You decide.

    "Should I be on Facebook?" That is the first question lawyers often ask me these days. Followed by: "Should I trust Facebook?" and "Is Facebook really worth my time for business development?" My answer is an enthusiastic YES! but..... .....only in the hands of a conscientious...
  • Blog Post: Fear of Facebook: Part II: How to use Facebook privacy settings

    Facebook estimates that only 20% of its members take advantage of the privacy features. As a business professional using Facebook , privacy settings allow you to manage your network so you can speak discreetly to certain Friends, like co-workers or family members, as opposed to other "Friends"...
  • Blog Post: Fear of Facebook Part III: Fan Pages for Law Firms?

    "There's a lot of business done in country clubs, but you'll never see a company open a booth in the club's dining room. Instead, individual business people network quietly there, blending into the scene and using the social atmosphere to their advantage. That's how I feel about...
  • Blog Post: Martindale-Hubbell Connected Celebrates One-Year Anniversary

    It's hard to believe it's been one year since we launched Martindale-Hubbell Connected , now the premier online professional network for the legal profession. The phenomenal growth of the network over the past 12 months stands as a testament to incredibly hard work by the motivated and talented...
  • Blog Post: Chris Brogan on Legal Marketing: An Interview With Karasma Media

    Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith is an incredibly straight forward guide for anyone communicating regularly with a large group of people on the internet who give what we say enough credence to follow, friend or quote what...
  • Blog Post: 3 Reasons For Legal Marketers to Start Thinking Like Journalists

    As a professional marketing legal services, there is a need for you to distinguish your services. Obviously, all information is not created equal, and it is more important now than ever for you to reach out to your audience as a viable information source in your area of specialty. You need to provide...
  • Blog Post: A Very Simple Twitter Formula for Generating Legal Marketing Business

    Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed a simple Twitter Engagement Formula that provides...
  • Blog Post: Too Busy For Marketing? Tap Into Your Social Web Communities

    Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can devote to writing my blog, following up with the...
  • Blog Post: Law Firm Branding: Hocus Pocus or Results?

    Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American Lawyer , April 19,2010) that Baker McKenzie,...
  • Blog Post: 10 Cheap But Effective Marketing Tips For Today's Realities

    Earlier this year there was an article by Jessica Sharp published in The Legal Intelligencer , and republished this week on Law.com's Small Firm Business . Since the "10 Tips for Lower-Cost Law Firm Marketing" don't get old with age, their worth mentioning. They include (with my...
  • Blog Post: Social Web ‘consumption, familiarity and use’ by in-house lawyers: survey released

    As a marketer I rarely, if ever, try to "convince" a law firm or lawyer that social media and networking is something they MUST do. When I speak to groups of lawyers [or marketers] on the topic, I am careful to craft my speeches in a way that presents details, offers illustrations of what others...
  • Blog Post: LinkedIn Tips: Build a Twitter list using your LinkedIn Connections

    I want social networking online to give me greater reach, not add to my workload. I'm always searching for ways to cut down on the amount of time I spend keeping in touch with my valuable online social networks. One way I've found to double up on my efforts is to sync some of my services, i.e...
  • Blog Post: How to Write a Blog Post: content ideas for lawyers who blog.

    Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box-a box longing to be filled with your nifty ideas...
  • Blog Post: Has Social Media Gotten Lawyers Out of Focus?

    Have an opinion about this issue? Share your thoughts in a forum on martindale.com Connected . There is a very interesting article by Anthony Green in Law Practice Today which talks about Web 2.0, Web 1.0 and social media in general. Not being one completing sold on all the hype surrounding social...
  • Blog Post: Transparency: Beyond the Extranet (ILTA Presentation 2010)

    The 2010 ILTA conference is still underway in Las Vegas. My panel, "Transparency: Beyond the Extranet," was late Tuesday afternoon, August 24. Cheryl Disch (the extraordinary proposal manager at Duane Morris about whom I've blogged in the past) assembled our diverse ILTA panel that included...
  • Blog Post: Twitter Post Exposes Paris

    According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid-July, Paris Tweeted a photograph of a purse and wrote...
  • Blog Post: Social Media Black-outs and brown-outs: Are we getting burnt out?

    Something other than Autumn leaves is in the air. This week I've seen mentioned three high profile instances of individuals and institutions going on a social media blackout or brown-out and I admit my online activity has waned in the past few months - not because of choice but because I've got...