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Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and Richard Levick of Levick Strategic Communications. I'm usually not disappointed.
The message for yesterday is:
"What do your clients read? If you don't know the answer, you cannot know what they need to hear from you. If you don't know the answer, you cannot know how to reach them with that information."
If you don't know what your clients' read, ask them.
Read more at legalmarketingblog.com.