Legal Business

Recent Posts

How does the "last mile" relate to lawyers' website biographies?
Posted on 8 Nov 2011 by Deborah McMurray

The "last mile" is a supply chain management term (and a single released by hard rock/glam band, Cinderella, in 1989, and also a play and movie from the 1930s) that refers to a product's last mile before it gets to market and on store... Read More

Women stunt their careers - unintentionally.
Posted on 26 Oct 2011 by Deborah McMurray

(Comments on a post from HBR Blog Network) Jill Flynn, Kathryn Heath and Mary Davis Holt start their HBR Blog post like this: "Having combed through more than a thousand 360-degree performance assessments conducted in recent years, we've... Read More

Steve Jobs tribute - "The only way to do great work is to love what you do."
Posted on 6 Oct 2011 by Deborah McMurray

I can't imagine any world leader today who will have at his or her death more news coverage or outpouring of grief by the masses in the world as Steve Jobs. The ubiquitous, yet iconic nature of Apple products has infiltrated the world of more... Read More

The Relaunch of MoFo Mojo (the MoFo website)
Posted on 20 Sep 2011 by Deborah McMurray

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You... Read More

Have you heard about "Twitterology?" It's the latest hot new science.
Posted on 18 Nov 2011 by Deborah McMurray

Ben Zimmer is a self-described all-around word nut. He is the former On Language columnist for The New York Times Magazine, the executive producer of (an entirely useful tool when you're looking to add color to your prose) and... Read More

The Social Media conversation we should be having - Part 1.
Posted on 4 Nov 2011 by Deborah McMurray

There is still a lot of hand-wringing about social media by law firm partners. A surprising number of firms still don't have approved policies - they are in permanent "draft" mode, perhaps because they don't really want to commit... Read More

Martindale's Counsel to Counsel Forum - Managing Investigations, Compliance and Audits in Today's Tough Markets
Posted on 29 Sep 2011 by Deborah McMurray

I have facilitated Martindale Counsel to Counsel forums all over the world since 2000. These discussions are "best practice" exchanges by corporate counsel and law firm lawyers about a particular topic. Consistently, they are the best received... Read More

Happy 20th Birthday World Wide Web!
Posted on 12 Aug 2011 by Deborah McMurray

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his... Read More

One of the next big things in law firm websites: Video done right.
Posted on 12 Sep 2011 by Deborah McMurray

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer... Read More

Jim Dolan's article in Texas Lawyer: ‘Integrity: When Heroes Have Feet of Clay’
Posted on 8 Nov 2010 by Deborah McMurray

Jim Dolan is a friend and advisor who happens to be a sought-after leadership coach and psychotherapist for successful professionals, including many lawyers. He writes a regular column called "The Lawyers' Coach" for the TEXAS LAWYER, and... Read More

Live Above the Line: Ten Things to Guarantee Years of Promotions
Posted on 6 Dec 2010 by Deborah McMurray

Mark Usellis, the CMO of Davis Wright Tremaine , as issue editor of the October 2010 Strategies: The Journal of Legal Marketing (published by the International Legal Marketing Association - LMA ), compiled several articles that he packaged as "Lessons... Read More

The secret to becoming a rainmaker - Part 2
Posted on 21 Mar 2011 by Deborah McMurray

On February 15th, I wrote a post called, "The secret to becoming a rainmaker." It was one of the highest read posts since I started my Law Firm 4.0 blog. I plan to add to this from time to time and will, very simply, call them Part 2, Part... Read More

It's time to make business personal
Posted on 2 Feb 2011 by Deborah McMurray

In our world of computer-generated auto-replies ("I'm on vacation" or "I went to the dentist" or "Thank you for your question. In a week and a half, someone will surely get back with you" or "I can't help you... Read More

Budget time always begs the question, 'What are we getting for our marketing dollars?'
Posted on 1 Dec 2010 by Deborah McMurray

We are seeing a strategic loosening of law firm purse-strings. "Strategic loosening" means that projects and initiatives that impact the law firm's strategic goals are ear-marked for funding in 2011. This is good news for many marketing... Read More

Let's talk about lawyer biographies - 2010 AmLaw 100 Websites: Ten Foundational Best Practices
Posted on 20 Dec 2010 by Deborah McMurray

The fourth Foundational Best Practice is lawyer biographies. (If you are new to my blog and that opening sentence doesn't make sense to you, please read these earlier posts about the 2010 AmLaw 100 Websites: Ten Foundational Best Practices Research... Read More