Legal Business

Recent Posts

Happy 20th Birthday World Wide Web!
Posted on 12 Aug 2011 by Deborah McMurray

August 6, 2011 was the twentieth birthday of the first website being launched. For the hundreds of millions of hourly web users across the world, the day came and went without so much as a piece of cake or a candle. As Mark Giangrande noted in his... Read More

One of the next big things in law firm websites: Video done right.
Posted on 12 Sep 2011 by Deborah McMurray

Everyone who knows Adam Stock , the Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an early adopter of most things technology. He's a capable developer, program and website designer... Read More

The Relaunch of MoFo Mojo (the MoFo website)
Posted on 20 Sep 2011 by Deborah McMurray

There has nary been a brouhaha about a law firm website as there was about the former website of Morrison & Foerster LLP . The Google analytics traffic stats were undoubtedly boosted by the lookie-lous, responding to friendly viral urges, "You... Read More

Social media for introverts - Guest post by Paul S. Grabowski
Posted on 12 Jul 2011 by Deborah McMurray

I have worked with Paul Grabowski, Esq. at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments. He just wrote this post for Thom Singer's blog (Thom Singer is also an Andrews Kurth marketing... Read More

Use Networking to the Maximum at Conferences
Posted on 27 Jul 2011 by Tom Kane

Okay, you've decided it's time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources... Read More

How you can monitor social media buzz about you
Posted on 6 Jul 2011 by Deborah McMurray

Rob Kahn, Director of Business Development at Fenwick & West LLP , and Elizabeth Lampert, owner of Elizabeth Lampert PR , just wrote an article for the National Law Journal about social media. The publication date was July 4, 2011. After reading... Read More

Only 5 months left to meet your 2011 marketing goals
Posted on 29 Jul 2011 by Deborah McMurray

I received an email this morning from the CMO Council on its "Marketing Outlook for 2011." While the research study made more sense to report in Q1, it's worthwhile to use as a check-up as we edge into August 2011. The Study reports... Read More

Commentary on Law360 Post, "How to Make it Rain by Marketing Individual Lawyers"
Posted on 29 Jun 2011 by Deborah McMurray

A legal marketing friend, John Eix, head of Regional Business Development - Texas for Hunton & Williams , sent me a June 24, 2011 Law360 article that I finally had a moment to read. It covers the age-old question of, "Do clients hire law... Read More

Law Firms on Facebook - More than a toe in the water
Posted on 24 Aug 2011 by Deborah McMurray

If I had a nickel for every time a lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you know. JD SUPRA has identified several firms that have established a great presence on Facebook, and the article notes why. For... Read More