Looking back - Looking forward.
Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise.
However, looking back on my social media involvement during 2010, these...
I found this news alert from the Wall Street Journal fascinating on a couple of accounts:
"Interest in shares of Facebook is so strong that Goldman Sachs plans to stop soliciting interest from potential investors on Thursday, after the securities firm received orders worth several billion dollars...
Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it sure was nice to have them in hand so far in advance...
Last month I did a post on Facebook's Business (actual name is Fan) page. I referred to a post by Tom O'Leary in which he made some good points about why people should keep an eye on the developments at Facebook. He suggested setting up a profile on the social media site. His thinking, as I understand...
(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines.)
I love my 11″ MacBook Air. It travels...
If you're looking for the latest
"buzz" about social media ethics and professional responsibility for lawyers
(and their employees), I highly recommend Jay Strother's article, Just Being Social ,
published in the March/April edition of Legal Management, a publication of the Association...
Let me start with a confession.
It took me a while to "get" Twitter .
The first time I tried it (which I think was 2008), I just used it to consume
information. It wasn't great for a number of reasons - firstly, I didn't put a
lot of time in to work out who to follow (and in particular...
David Fraser (@privacylawyer) is not just
a lawyer online; he's a Canadian privacy lawyer-online.
Participating on a panel with David last Friday, it was immediately obvious
that he "gets social media" when he flat out told a Canadian Bar Association
group of Intellectual Property...
A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are pressed for time to
complete a client's matter...
Raise your hand: How many of you are
stuck in the PUSHING TOO MUCH INFORMATION trap of social media? Right, just as
I expected...too many.
Pushing information on social media
is like using a garden rake to comb your hair. It's the wrong tool for the job.
Just today, while explaining the...
A legal marketing friend, John Eix,
head of Regional Business Development - Texas for Hunton
& Williams , sent me a June 24, 2011 Law360 article
that I finally had a moment to read. It covers the age-old question of,
"Do clients hire law firms or lawyers?" I have
always insisted that...
Rob Kahn, Director of Business
Development at Fenwick & West LLP , and Elizabeth Lampert,
owner of Elizabeth Lampert PR , just wrote an
article for the National Law Journal about social
media. The publication date was July 4, 2011. After reading it, I
searched for "social media" on...
I have worked with Paul Grabowski, Esq.
at two well known Texas law firms, Andrews Kurth and Porter Hedges , where he led the marketing departments.
He just wrote this post for Thom Singer's blog (Thom Singer
is also an Andrews Kurth marketing team alum), which should resonate with
many of the...
I received an email this morning
from the CMO Council on its "Marketing Outlook for
2011." While the research study made more sense to report in Q1, it's
worthwhile to use as a check-up as we edge into August 2011.
The Study reports that marketing
budgets are on the rise, with...
How are you preparing to take your
law firm into the "Social Business" era? Perhaps this is the first time
you've heard the term used? Here's a
Social Businesses combine fully
integrated sets of tools, channels, and processes with people that embrace and
August 6, 2011 was the twentieth
birthday of the first website being launched. For the hundreds of
millions of hourly web users across the world, the day came and went without so
much as a piece of cake or a candle. As Mark Giangrande noted in
his August 10 Law Librarians Blog post,
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the theme of an article on Attorney at Work by Theda...
If I had a nickel for every time a
lawyer asked me, "Should we be on Facebook?" . . . I'd be - well, you
JD SUPRA has identified several
firms that have established a great presence on Facebook, and the article notes
why. For those lawyers and firms who are more timid, assume...
Only 5% of all adults used Social Media in 2005 when Pew Research first asked, and as of August 2011 Pew now reports more than 65% of all adults use Social Media . To be more precise about what going on with online adults here's the daily breakdown from another Pew report :
92% use search engines...
Everyone who knows Adam Stock , the
Director of Marketing and Business Development at California law firm Allen Matkins , understands that he is an
early adopter of most things technology. He's a capable developer,
program and website designer and, in his spare time, he is Chair of the
There has nary been a brouhaha
about a law firm website as there was about the former website of Morrison
& Foerster LLP . The Google analytics traffic stats were
undoubtedly boosted by the lookie-lous, responding to friendly viral urges,
"You just have to see this."
Well, MoFo has...
I have facilitated Martindale
Counsel to Counsel forums all over the world since 2000. These discussions
are "best practice" exchanges by corporate counsel and law firm
lawyers about a particular topic. Consistently, they are the best
received CLE programs by buyers of legal services and...
There is still a lot of
hand-wringing about social media by law firm partners. A surprising
number of firms still don't have approved policies - they are in permanent
"draft" mode, perhaps because they don't really want to commit to
anything they don't fully understand.
Ben Zimmer is a self-described
all-around word nut. He is the former On Language columnist for
The New York Times Magazine, the executive producer of VisualThesaurus.com (an entirely useful
tool when you're looking to add color to your prose) and vocabulary.com .
In a recent New York Times...