In a telephone conference earlier
today with a client talking about legal project management and alternative fee
arrangements, I was struck by a statement by one of the partners on the call.
Although he recognized clearly that AFAs, especially fixed...
The Rule : Get to events 20 minutes early, and stay 20 minutes after it is over!!
I usually do not link to articles or posts by consultants who refer to themselves as gurus, experts, the best or top anything. I routinely pass their stuff...
I've always argued that joining
organizations for the purpose of business development is a waste of time for
most lawyers. Too many think that by simply joining associations will result in
clients flowing to the firm. On the other hand, most lawyers...
Okay, you had the best of intentions after the summer to gear up for the fall and winter months ahead, right? But, you didn't get around to it, right? Well, two "rights" don't make a wrong... it just means that you procrastinated. Join...
A client mentioned to me this week
that things are a little slow, so he has more time to think about marketing.
Too bad! He should have been thinking about his next clients when he was busy.
Yeah, I know, easier said than done. However, when you are...
As 2011 winds down (this year seems to have particularly flown by), it is time to start setting goals for next year. Since approximately 80% of law firm work comes from existing clients (in the form of new work or referrals) or other referral sources...
Do you procrastinate in your
practice by delaying drafting that motion, or answering those interrogatories,
or reviewing your pre-bills? If so, then I'll bet you aren't doing much better
with your marketing activities either. Right? Then you...
Whether you are making a pitch to
your boss, a client or prospect, or a speech to a more general audience,
credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com
of the importance of ethos in any presentation.
There are lots of things one can do
from a marketing and business development standpoint to have a successful
practice, whether you are a solo or, quite frankly, a lawyer in any size firm.
Considering the fact that you will have less resources to bring...
How appropriate this week as the nation (if not the world) honors the memory of a great curmudgeon in CBS's Andy Rooney, that Attorney at Work has a post by its own killjoy Otto Sorts . It deals with an old codger's advice to the younger members...
Social media is obviously one way to
network these days, and it can work. But, it is not as effective as
face-to-face events with clients, referral sources and prospects. So, it's time
to get up from your desk, and get out and about. That is the...
Being interviewed by a prospective client is not that different than a young lawyer interviewing for a job in this awful market. This idea came to mind when I saw an article by William Melater, a young associate and contributor to Attorney at Work . He...
In a couple of posts back in 2009, I
talked about the importance of a personal brand ,
as well as its relation to the firm's brand .
Both are important, but the personal brand is more critical since clients hire
lawyers in most cases, not the...
Although I've been on Facebook for awhile, I can't say that I have been a big fan. In fact, when it comes to social media, I've been in favor of LinkedIn over Facebook for businesses, especially law firms. That may be changing. If you are...
And which do your clients prefer?
Can your clients or prospective clients determine which you are? Do they care?
Astin Tarlton has an entertaining piece on
Attorney at Work that talks about clients being like kids in a candy store.