Blogs are particularly attractive to small firms with limited marketing budgets because they are less expensive than traditional forms of marketing. Niche practices can benefit as well, because they allow an attorney to promote his or her expertise in a particular area. Their growing presence and influence...
A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches.
Sixty-five percent of people in need of legal representation begin their search for an attorney on the Internet, according...
As the Greatest American Lawyer blog says "content can drive business." In a post yesterday, it was pointed out that the advantage of blogging is that it can benefit both the lawyer and prospective client . Demonstrating one's expertise by putting meaningful content on the Internet is a...
Now that your blog is "LIVE," you
need to do some basic things to help others find you. Or give your established
blog a little shove and see if traffic doesn't improve.
to Giant Search Engines
Even though you've optimized the
general metadata on your blog, as well as...
Last week on
VirtualMarketingOfficer.com I wrote about How
To Promote Your Law Blog and it turned out to be a pretty popular
post, so I figured there are enough readers who are looking for ideas in this
regard-thanks to all who re-tweeted the post; Twitter was driving a lot of the