Legal Business

Recent Posts

Some Real Blunders to Help Undermine Your Marketing Efforts
Posted on 29 Jun 2011 by Tom Kane

Now let's think. If I wanted to do some really stupid things to hurt my chances of getting more legal business, and/or damage my reputation, as a lawyer what would they be. Here is my take on an article in Trey Ryder's recent newsletter... Read More

Do Client Experiences Drive Your Firm?
Posted on 2 Aug 2011 by Tom Kane

No. 76 in Ric Willmot's weekly wisdom series "Customer Experiences Drive Your Business" hit a core nerve with me. He starts by stating "(c)ustomer service shouldn't be a poor man's cousin to growing your business."... Read More

Are You Credible When Making a Presentation?
Posted on 24 Aug 2011 by Tom Kane

Whether you are making a pitch to your boss, a client or prospect, or a speech to a more general audience, credibility is a crucial ingredient. Joey Asher reminds us in an article on Law.com of the importance of ethos in any presentation. Asher... Read More

International Marketing Management
Posted on 27 Jan 2010 by LexisNexis Legal Business Community Staff

The impact of economic globalization can be seen everywhere in the United States. Virtually all states have subsidiaries of foreign companies and manufacturing plants. More and more American companies, including small to medium sized ones, engage in overseas... Read More

What Do You Really Know About Your Best Clients?
Posted on 9 Feb 2010 by Kris Satkunas

At a time when law firm budgets are tighter than ever, the question of how to prioritize marketing resources has taken on a new urgency. In this climate, a number of firms are discovering there is tremendous value in a new type of client profiling that... Read More

The biggest mistake lawyers make when trying to develop new business
Posted on 26 May 2010 by Jim Hassett

The biggest mistake most lawyers make in developing new business is that they don't listen. In a shocking turn of events, they talk too much. Experts agree that when you are building business relationships, you should spend 50% to 80% of your time... Read More

What it takes to succeed in online marketing
Posted on 26 May 2010 by Debra Regan

A law firm can improve its positioning on search-engine results by incorporating keywords that are relevant to the practice and that prospective clients are likely to use in searches. Sixty-five percent of people in need of legal representation begin... Read More

Use Networking to the Maximum at Conferences
Posted on 27 Jul 2011 by Tom Kane

Okay, you've decided it's time to do some networking at a conference. The first thing you need to do is identify the right conferences to attend. Those would be ones that your clients and/or referral sources attend. If your main referral sources... Read More

When it comes to Marketing, Sometimes Less is More
Posted on 20 Jul 2011 by Tom Kane

Consultants (as well as lawyers) can be a touch wordy sometimes. Especially when trying to sell their services to prospective clients. Often we think that it's necessary to cover the waterfront in terms of explaining who we are, what we do (or... Read More

Marketing Tip: Avoid Malpractice Claims
Posted on 13 Jul 2011 by Tom Kane

Now there is a brilliant title, right? Obviously, any client who sues for malpractice (or even files a grievance with the state bar), is probably not going to hire you again. Not to mention how many people they will bad mouth you to. Okay, so that... Read More

Are You Pressed To Find Time for Marketing?
Posted on 8 Jun 2011 by Tom Kane

A client mentioned to me this week that things are a little slow, so he has more time to think about marketing. Too bad! He should have been thinking about his next clients when he was busy. Yeah, I know, easier said than done. However, when you are... Read More