Legal Business

Recent Posts

info@yourlawfirm.com | Is it working?
Posted on 21 Nov 2011 by Jayne Navarre

How can we help you? How can we help you? That was the message preceding a "request for information" form in the Contact Us section of a noteworthy B2B company website I recently visited. Ten days ago I filled out that form and requested... Read More

Facebook IPO | A Take-away Idea for Law Firm Strategy
Posted on 9 Feb 2012 by Jayne Navarre

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social... Read More

How To Promote Your Law Blog (or any blog)
Posted on 3 Nov 2011 by Jayne Navarre

Now that your blog is "LIVE," you need to do some basic things to help others find you. Or give your established blog a little shove and see if traffic doesn't improve. Submit to Giant Search Engines Even though you've optimized... Read More

Should Your Law Firm Have a Formal Training Process for Social Media Engagement?
Posted on 15 Sep 2011 by Jayne Navarre

In a nonscientific reader poll conducted for SmartBrief on Social Media , leading marketers (of all types) were asked: Does your company have a formal training process for employees before they're allowed to blog, tweet or post other social... Read More

Always Connected | A day in the digital life
Posted on 31 Aug 2011 by Jayne Navarre

WHAT'S IN YOUR DIGITAL LIFE? Me. Well, I recently moved and do not have an extra outlet at my bedside so I've been recharging my iPhone at night beside my desk-in another room. The difference is noticeable. Before I used to wake up in the... Read More

Online Tools for Law Blogs and Other Website Owners | Alexa
Posted on 8 Nov 2011 by Jayne Navarre

Last week on VirtualMarketingOfficer.com I wrote about How To Promote Your Law Blog and it turned out to be a pretty popular post, so I figured there are enough readers who are looking for ideas in this regard-thanks to all who re-tweeted the post;... Read More

Law Firm Management Ideas | The Benevolent Dictator
Posted on 23 Aug 2011 by Jayne Navarre

Listening to a law firm administrator explain how he handles internally sensitive issues at his law firm over a business dinner one evening, I remarked, "You're a benevolent dictator! Sounds like it's working for you! Management by consensus... Read More

Sixteen Sweet Facebook Tips
Posted on 9 Feb 2011 by Jayne Navarre

(This post is dedicated to the wonderful people at American Airlines who make me turn off my Kindle during take off and landing, forcing me to pick up random magazines at airport kiosks so I can distract myself the old fashioned way; reading paper magazines... Read More

Navigating The Social Web | A Very Large Marketplace
Posted on 3 Jan 2011 by Jayne Navarre

Conversations in the Marketplace In the purest sense the social Web is a very large marketplace populated by people who come and go for the purpose of engaging in conversations about things they do, make, think about, and care about, and of course... Read More

Facebook IPO | A Take-away Idea for Law Firm Strategy
Posted on 9 Feb 2012 by Jayne Navarre

Potential buyers got their first look at Facebook financials yesterday, which showed the company produced a $1 billion profit last year from $3.71 billion in revenues. The company derives 85% of those revenues from advertising, with the rest from social... Read More

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Posted on 19 Jan 2011 by Jayne Navarre

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it... Read More

The Social Network | The Movie
Posted on 2 Nov 2010 by Jayne Navarre

The Social Network, the movie loosely documenting the development and meteoric rise of the popular social networking site Facebook, was a fine Hollywood movie; I was easily pulled into the characters and the story. While I wasn't expecting anything... Read More

Content and Community | What I’m doing with social media in 2011
Posted on 5 Jan 2011 by Jayne Navarre

Looking back - Looking forward. Social media and social networking platforms open up doors to new relationships and often work well as tools for marketing - broad distribution, top of mind impact, and exposure for expertise. However, looking back... Read More

Twitter Post Exposes Paris
Posted on 3 Sep 2010 by Jayne Navarre

According to the gossip site, radar.com : A photograph posted by Paris Hilton more than a month prior to her drug arrest in Las Vegas could blow up her claim that the purse she was carrying - which contained cocaine - did not belong to her. In mid... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More