Legal Business

Recent Posts

Are Your Web Site Images Effective?
Posted on 23 Jul 2010 by Tom Kane

Marketing professionals have for years gotten a pretty good laugh over the too often used pictures lawyers have on their web sites (and brochures). That is, courthouses, gavels, scales of justice, law books, etc . Can't remember if I've mentioned... Read More

5 Business Development Tips For These Economic Times
Posted on 3 Aug 2010 by Tom Kane

It certainly is no secret that the buyers of legal services are closely scrutinizing the costs associated with outside law firms, especially during this economic downturn. There are two things that some firms recognize in that climate: first, there is... Read More

A Very Simple Twitter Formula for Generating Legal Marketing Business
Posted on 20 Apr 2010 by Kara Smith

Twitter is the leading traffic generator for THE KARASMA MEDIA MARKETING BLOG. One of the best helps I found when I first started using this tool came from Angela Maiers , educator, author, blogger who leads Maier Educational Services. Angela developed... Read More

Too Busy For Marketing? Tap Into Your Social Web Communities
Posted on 28 Apr 2010 by Jayne Navarre

Who has time for business development when you're really busy with client work? Since the beginning of 2010 I've been struggling to balance the time I devote to taking care of my clients-who deserve 100 percent of my attention-and the time I can... Read More

Managing Social Media in Your Law Firm | The Next Big Thing
Posted on 14 Dec 2010 by Jayne Navarre

We've come a long way, baby! Three years ago, when I founded my company Law Gravity , I talked to a lot of law firms about their "plans" for using social media. Their response: "What plans?" There were firms that had a blog... Read More

Getting a rash from the rash of law firm RFPs
Posted on 5 May 2010 by Deborah McMurray

During round table discussions in 2009 entitled, "Best Practices in Business Development and Proposals," we asked invitees (law firm marketing and BD professionals mostly) about the uptick in the receipt of RFPs and RFIs from clients and prospects... Read More

Read What Your Clients Read
Posted on 5 May 2010 by Tom Kane

Sometimes when I am having "post block," I turn to a friendly source of knowledge. In this case, as in the past, I looked at 365 Marketing Meditations: Daily Lessons for Marketing and Communications Professionals by my friend Larry Smith and... Read More

The Heart and Soul of Your Law Firm | What Vendor Relationships Reveal
Posted on 19 Jan 2011 by Jayne Navarre

Today a package of materials from a new client of mine arrived overnight, first AM delivery. The delivery surprised me and exceeded my expectation as our scheduled meeting is weeks away. There was nothing urgent about me receiving the materials, but it... Read More

Law Firm Branding: Hocus Pocus or Results?
Posted on 12 May 2010 by Jayne Navarre

Baker McKenzie beat Skadden in gross revenues in the 2010 AmLaw 200 list taking over the top spot for the first time since 1994. That's a big deal, I guess. Ben Hallman writes in " Behind the Numbers : A Change at the Top", ( The American... Read More

How to Write a Blog Post: content ideas for lawyers who blog.
Posted on 19 Jul 2010 by Jayne Navarre

Setting up a blog is easy. Whether you do it yourself or hire someone to do it for you, it will probably be the last easy thing you do in your life as a lawyer who blogs. The rest of your life as a lawyer who blogs will revolve around an empty white box... Read More

You Can Learn A Lot About Marketing From Your Dog
Posted on 22 Apr 2010 by Tom Kane

You might ask how I could make such a statement when most dogs, including my Chocolate Lab Sugar, spend most of their day sleeping. Normal people wouldn't think that you could learn a lot about developing business from spending 90% of your time viewing... Read More

Does your law firm need a “social agency?”
Posted on 13 Oct 2010 by Jayne Navarre

As social media channels grow and the "what should we be doing" buzz slowly moves across the legal marketing industry, more legal marketing professionals and law firm leaders are asking, do we need to hire an agency? If you're big enough... Read More

More On The Reality of Alternative Fees
Posted on 19 May 2010 by Tom Kane

During Jackson Lewis ' annual corporate counsel conference, as reported in The National Law Journal and on's Small Firm Business , alternative fees are "putting down deep roots." This got my attention, because although there... Read More

How Project Management Can Help Your Marketing
Posted on 17 May 2010 by Tom Kane

Patrick Lamb has this week a post about project managemen t on his In Search of Perfect Client Service blog. Specifically, he comments on the Legal Project Management Quick Reference Guide written by my colleague Jim Hassett of LegalBizDev . Pat reviewed... Read More

Improve Your Marketing With Better Eye Contact
Posted on 28 Apr 2010 by Tom Kane

Lately, I've been trying harder to do a better job of looking people in the eye when I talk with them. It seems that they in turn are more attentive and appreciate the effort to focus on them. Bruce Allen over on the Marketing Catalyst blog has... Read More