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Norton Rose Fulbright: 1 Plaintiff Not Enough to Prove Advertising Likely to Deceive Reasonable Consumers
Posted on 14 Nov 2014 by Norton Rose Fulbright

By Matthew Gurvitz It seems that lately, all it takes to bring a false advertising class action regarding “all natural” or “no sugar added” representations on product packaging is the say-so of one consumer who claims the representations... Read More

Norton Rose Fulbright: Breadth Of Primary Jurisdiction Expanded In Class Actions
Posted on 2 Oct 2014 by Norton Rose Fulbright

By Matthew Gurvitz The doctrine of primary jurisdiction gained ground in false advertising litigation, as Judge Sammartino of the Southern District of California dismissed a putative class action against Kashi Company because FDA signaled that it was... Read More