Georgina Hey

Biography:

Georgina Hey is an intellectual property lawyer with a focus on IP in transactions, IP commercialisation and IP portfolio management.

Georgina manages IP issues in transactions. She negotiates IP terms and agreements, advises on pre and post completion IP audits and due diligence, IP recordals of assignment and secured interests (locally and globally), the review of internal and external IP licences, sponsorship agreements, and the development of IP ownership strategies and IP policies. She regularly advises businesses and potential vendors on implementing a strategy to strengthen the value of IP, including prior to divestment, ensuring issues and gaps in the IP portfolio are identified before going to market to maximise business value.

Georgina’s expertise in all areas of IP commercialisation include protecting IP in joint venture arrangements, protecting her client’s position in research and collaboration agreements, manufacturing agreements and other supply chain and licensing arrangements.

Her IP portfolio experience covers all aspects of brand and IP asset management. Georgina manages the global IP, designs and brand portfolios for large companies, including all aspects of new brand and design clearances (locally, regionally and globally), IP asset protection and maintenance matters, advising on the development and protection of localised brands (including the development of local character brands), advising on infringement issues and trade mark oppositions, provides IP strategies, policies, ownership and commercialisation support and advice, packaging, labelling and advertising clearance reviews, UDRP and AuDRP actions and online brand take downs. She implements strategies to manage worldwide trade mark and design portfolios efficiently and effectively.

Awards & Recognition

• Legal 500 – Recommended Lawyer, Intellectual Property Asia Pacific, 2025. “Georgina Hey of Norton Rose Fulbright Australia stands out for her exceptional legal acumen and client-focused approach. Her expertise, particularly in intellectual property law, sets her apart from competitors. Clients value her proactive communication and strategic guidance, which consistently deliver results beyond expectations.”
• Chambers and Partners – Leading Lawyer, Intellectual Property, 2025. “Georgina is one of the best partners I have worked with, super practical and very down to earth. She is very responsive and pleasure to work with.”
• WTR 1000 2025 – Gold – Individuals: prosecution and strategy; Highly recommended – individuals: transactions. “Enjoys a fantastic reputation in the market for her exceptional skills in IP asset management and commercialisation. Georgina Hey has been instrumental in managing our trademark prosecution … Her expertise in trademark law, meticulous attention to detail and strategic thinking have consistently resulted in favourable outcomes for our applications.”

Memberships

• Member of the Law Society of NSW
• Member of IPSANZ, the Intellectual Property Society of Australia and New Zealand
• Ad Standards - Industry Jury
• Member of INTA, International Trademark Association
• Business Law Council- IP subcommittee

Speaking Engagements

• Guest lecturer for the University of Sydney's Masters of Marketing IP Valuation course and regularly presents seminars on IP, advertising and branding issues for educations service providers such as Legalwise.