Gulf News, 29 June 2026: The UAE’s National Media Authority is preparing an integrated regulatory framework to govern children’s use of social media platforms, reinforcing child safety in the digital space.
Maitha Al Suwaidi, Executive Director of Media Strategy and Policy, explained that the authority is coordinating with federal and local institutions and the telecommunications sector to ensure safe and responsible digital engagement by children. She noted that Federal Decree-Law No. 26/2025 on Child Digital Safety already provides a clear foundation, while the “Advertiser” permit sets rules for children’s participation in content creation and defines permissible content types.
Al Suwaidi emphasised that the authority encourages children to produce educational, cultural, awareness, and purposeful entertainment content that promotes national identity and community values. However, she stressed that the authority does not support practices involving exploitation of children in advertising or media work that contravenes approved rules and age requirements.
The National Media Authority also plans to launch awareness initiatives and programmes in cooperation with federal and local bodies to educate children and parents about safe social media use.
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