Measuring the Value of Brand Intelligence: Metrics That Prove Programme Impact
Brand intelligence programmes often sit in an awkward corner of the organisation. Communications teams understand their value instinctively, but articulating that value in language a CFO or board will accept is another matter. The gap is rarely one of conviction...
Espionage Alert: How to Crack the CI Code Without Breaking Ethical & Legal Boundaries
When most people hear the word, “espionage,” they likely picture a spy from the big screen—James Bond for action junkies or perhaps Austin Powers for comedy lovers. But espionage isn’t confined to Hollywood thrillers. And it isn’t a recent phenomenon either. ...