28 Nov 2025
Let’s Talk IP: Insights from Evelyne Yeung
We’re excited to launch Let’s Talk IP: Insights from Practical Guidance Authors, a new video series created in collaboration with the contributing authors and IP experts behind the Practical Guidance Hong Kong Intellectual Property Module. This series goes beyond legal theory—it’s about hearing directly from practitioners on what inspires their work, the challenges they face, and how they translate complex IP concepts into practical solutions.
Intellectual property (IP) is everywhere in Hong Kong—from the iconic neon signs lighting up Victoria Harbour to the innovative products shaping our marketplace. Protecting these rights isn’t just a legal necessity; it’s a strategic advantage for businesses and creators alike.
In our first episode, we spoke with Evelyne Yeung, Senior Associate at Oldham, Li & Nie, who shares her journey in IP law, why this area is so dynamic, and how practical guidance can help professionals protect their clients’ assets effectively.
Watch the full episode:
[embed:21a47d5d-b4f2-4ba8-83b4-14d0c9184868:eccc2ce3-314b-4e9a-9ab4-469e359e5ecf:embedCode=%3Ciframe%20width%3D%22560%22%20height%3D%22315%22%20src%3D%22https%3A%2F%2Fwww.youtube.com%2Fembed%2FnU-Xu5t6yWs%3Fsi%3DgZBtGPbHb_xHwJPl%22%20title%3D%22YouTube%20video%20player%22%20frameborder%3D%220%22%20allow%3D%22accelerometer%3B%20autoplay%3B%20clipboard-write%3B%20encrypted-media%3B%20gyroscope%3B%20picture-in-picture%3B%20web-share%22%20referrerpolicy%3D%22strict-origin-when-cross-origin%22%20allowfullscreen%3E%3C%2Fiframe%3E&sanitizedEmbedCode=%3Ciframe%20src%3D%22https%3A%2F%2Fwww.youtube.com%2Fembed%2FnU-Xu5t6yWs%3Fsi%3DgZBtGPbHb_xHwJPl%22%20width%3D%22560%22%20height%3D%22315%22%20title%3D%22YouTube%20video%20player%22%20frameborder%3D%220%22%20allow%3D%22accelerometer%3B%20autoplay%3B%20clipboard-write%3B%20encrypted-media%3B%20gyroscope%3B%20picture-in-picture%22%20allowfullscreen%3E%3C%2Fiframe%3E&autoResize=True]
Why IP Matters in Hong Kong
As Evelyne Yeung, Senior Associate at Oldham, Li & Nie, explains:
"Intellectual property touches every aspect of life in Hong Kong—from iconic brands lighting up Victoria Harbour to innovative products shaping the marketplace. Protecting these rights isn’t just about admiration; it’s about securing them with practical tools and strategies."
For legal professionals, this means navigating both contentious issues like trademark opposition and non-use verification, and non-contentious matters such as filing strategies for trademarks, designs, and patents locally and abroad.
Introducing the Practical Guidance IP Module
The Practical Guidance IP Module is designed to simplify complex legal concepts and deliver actionable insights for real-world application. Here’s what makes it essential for IP practitioners:
- Step-by-Step Guidance on trademarks, patents, and designs
- Expert Commentary from leading practitioners like Evelyne Yeung
- Templates, Checklists, and Reference Materials to streamline your workflow
Whether you’re registering a trademark, preparing a patent filing, or advising on design protection, this module equips you with practical tools to protect your clients’ IP assets from the outset.
Key Topics Covered in the IP Module
- Trade Marks & Passing Off: Applications, licensing, disputes
- Patents: Filing strategies, licensing, dispute resolution
- Copyright: Licensing, enforcement, and emerging issues like AI and copyright
- IP & Corporate: Technology transfer, joint ventures, due diligence
- Advertising & Marketing: Compliance and regulation
Ready to Explore?
Join our upcoming webinar as our contributing authors unpack the most pressing issues at the intersection of AI and IP.