Trusted Intelligence: A New Brand Campaign from LexisNexis South Africa

LexisNexis South Africa has launched a bold new brand campaign speaking directly to senior decision-makers who need trustworthy solutions in an era of accelerating complexity. The 'Trusted Intelligence' campaign positions LexisNexis as the partner trusted by legal, risk, and compliance leaders to unlock a competitive edge through accuracy, governance, and speed.

In today’s fast-moving business environment, compliance, governance and decision-making demand more than data. They demand intelligence you can trust. 

Our new brand campaign celebrates the outcomes that LexisNexis makes possible for its clients across South Africa and beyond: outcomes like stronger compliance, smarter scale, safer decisions and a sustained competitive edge. These are visually summarised in a striking series of paired headlines:

• Performance → Outperformance
• Artificial Intelligence → Trusted Intelligence
• Risky business → Good business
• Complexity → Compliance
• Start-up → Leader
• Business intelligence → Trusted intelligence

Each of these simple ideas illustrates the transformational business journeys our clients take with us, whether they are corporate giants navigating regulation, or high-growth disruptors scaling swiftly into a category.

The thinking behind the work

This campaign is built on a deep appreciation of the complex challenges facing today’s legal, risk and compliance leaders. In an environment of regulatory uncertainty, digital disruption and rising stakeholder expectations, the value of defensible, strategic decision-making has never been greater.

LexisNexis delivers this reliability through the power of Trusted Intelligence: the combination of authoritative legal content, responsible AI, and workflow technology that empowers professionals to act with clarity, speed and confidence. 

From whistleblower risk to ESG-era shareholder activism, and from global governance convergence to AI oversight, LexisNexis provides the insight and infrastructure to stay ahead. 

Where you’ll see the campaign

The Trusted Intelligence campaign is currently rolling out via targeted digital, email and out-of-home media placements, including high-profile spaces in Sandton and O.R. Tambo International Airport.

It also features across our client communications as a message of thanks and collaborative progress, celebrating how our work together advances the rule of law across the African continent.

Join the conversation

If you’ve seen a line that resonated, a headline that challenged you or an idea that sparked your thinking, we’d love to hear about it. Trusted Intelligence is more than a campaign; it’s a commitment to helping leaders lead, safely and smartly.