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Authored by Alison Cripps, Head of Workplace, In-House and Technology, Practical Guidance
Privacy Awareness Week 2025: Australia's Bold Leap into a New Era of Privacy Law
Australia has taken a bold step forward in Privacy Reform. This isn’t just a policy adjustment — it’s the most significant shift in Australian privacy law since the introduction of the Australian Privacy Principles over a decade ago.
The reforms (relatively speaking) are sweeping: a groundbreaking statutory tort for serious invasions of privacy, enhanced transparency obligations for automated decision-making, and a forthcoming Children’s Online Privacy Code that will fundamentally change how businesses interact with young users online.
How Did We Get Here? A Short History of Long-Awaited Reform
Let’s rewind:
Fast-forward to 10 June 2025, and the most headline-worthy change – a statutory tort for serious invasions of privacy – is now in full force.
What’s Already in Effect? What’s Next?
Already in force (since 10 December 2024)
Effective since 10 June 2025:
Coming 10 December 2026:
Still to come: Second Tranche Privacy Reform
The New Statutory Tort: A New Era of Legal Accountability
As of 10 June 2025, Australians can now sue for serious invasions of privacy.
You’ve got a cause of action if:
This tort is actionable even without proof of damage. No need to prove financial harm and emotional distress counts. Courts will be walking a tightrope between privacy rights and other public interests like freedom of expression, media freedom and open justice. It's a balancing act – and a legal battlefield waiting to unfold.
Expect hot legal debates over:
Defences
If you are on the receiving end of a privacy tort claim, there are defences, including:
Also in play: the "ordinary person" test – more often seen in criminal law – makes a guest appearance in assessing the seriousness of harm. A curious import that will no doubt be tested soon.
Common Law’s Comeback?
The statutory tort isn’t evolving in isolation. Just last year, in Waller v Barrett [2024] VCC 962, the County Court of Victoria recognised a common law tort of privacy. That’s right – two torts, evolving side by side. While not binding nationwide, the County Court’s decision is a signal. A stepping stone. And it raises big questions:
Australia might just be on the cusp of privacy jurisprudence shaped by both legislation and the courts.
What’s still coming?
Children's Online Privacy Code
By 10 December 2026, we’ll see a Children’s Online Privacy Code aimed at protecting children in the digital jungle. APP entities that target or serve children online will need to comply. Expect:
The OAIC is currently developing this code, and it will set the tone for years of regulation in child-facing digital services.
Automated Decision-Making Transparency
Also taking effect on 10 December 2026, these reforms target the black box of algorithms. If you’re an APP entity using automated decision-making, you must disclose:
No more algorithmic curtain. Expect growing scrutiny on AI practices, especially in finance, insurance and government services.
Why This Matters
This isn’t just a technical reform. It’s a philosophical shift: privacy isn’t just policy setting – it’s a right. One that Australians can legally defend.
For legal practitioners, it’s time to:
Welcome to the new Privacy Frontier
Privacy Awareness Week 2025 isn’t just about awareness. It’s about action. We have entered a new era in Australian privacy law.
Happy Privacy Awareness Week – and welcome to the new privacy frontier.
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