Unlock the Potential of AI in Market Research
Revolutionising How We Understand Markets
Market research is the cornerstone of informed decision-making, yet it often involves navigating a sea of data from disparate and lengthy sources. Challenges such as information overload, sourcing reliable data, and time-intensive workflows hinder productivity.
AI-powered tools like Nexis+ AI
are reshaping how market research is conducted by providing faster, more efficient access to insights. Nexis+ AI enables users to streamline their workflows, leveraging a trusted data library to extract actionable intelligence.
The Goal of Generative AI in Market Research
Generative AI enhances market research by speeding up laborious tasks such as summarising extensive reports, assisting in identification of key insights, and creating first draft reports.
Nexis+ AI integrates generative AI into its platform to simplify the research process by:
- Summarising lengthy news articles: Quickly gauge an article’s relevance before diving deeper.
- Extracting key insights from extensive documents: Highlighting companies, individuals, or trends mentioned within complex files like financial filings or analyst reports.
- Generating first draft reports: With citations from trusted sources, users can save time while maintaining transparency.
This ability to process large datasets efficiently makes generative AI an invaluable asset for market research professionals, enabling you to focus on decision-making rather than manual data analysis. `
Key Features of Nexis+ AI for Market Research
Finding Credible Sources
A key challenge in market research is ensuring access to reliable information. Nexis+ AI addresses this by providing access to over 20,000 licensed sources trusted by professionals for more than 50 years.
This includes thousands of titles that are available for generative AI use, including from well-known publications such as Associated Press, Gannett, and McClatchy. By focusing on trusted sources, Nexis+ AI helps researchers save time and enhances confidence in the quality of their research.
Uncovering Insights from Lengthy Documents
Traditional research methods struggle with extracting meaningful information from lengthy documents such as financial reports or regulatory filings.
With Nexis+ AI, users can upload extensive files and allow the platform to identify relevant companies, individuals and more.. This reduces manual review time and highlights actionable insights, enabling researchers to focus on strategic analysis rather than data extraction.
Streamlining Workflow
Disconnected tools and siloed data sources often slow down market research workflows. Nexis+ AI combines summarisation, extraction, and reporting tools into a single, integrated platform, eliminating the need for constant context-switching.
By consolidating key functionalities, researchers can save time and improve productivity, focusing on delivering actionable insights rather than navigating multiple systems.
Generate. Extract. Summarise. Empower.
Addressing the Concerns of Using AI in Market Research
Despite the benefits of AI, some organisations hesitate due to concerns about reliability, data privacy, and transparency.
Nexis+ AI is built with these considerations in mind:
- Transparency: All AI-generated content includes accessible citations for its original sources, ensuring accountability.
- Data Privacy: Adherence to strict governance structures and RELX Responsible AI Principles ensures user data is handled securely.
- Ethical AI Use: Content uploaded or generated on Nexis+ AI is not used to train AI models, safeguarding proprietary information.
These measures make Nexis+ AI a trusted platform for professionals seeking to incorporate AI into their market research workflows while prioritising data integrity.
How Nexis+ AI Democratises Market Research
Advanced AI tools were once the domain of large organisations with specialised teams. Nexis+ AI democratises access to these tools, empowering teams of all sizes to conduct thorough research.
With streamlined workflows and accessible features, smaller organisations can now compete on equal footing with larger competitors. From generating insights to creating cited, first draft reports, Nexis+ AI makes market research manageable for professionals with diverse needs and resources.
To stay ahead of developments, join the Nexis+ AI Insider Program for early access to AI news and engagement opportunities.
Final Thoughts
Nexis+ AI offers market research professionals an innovative way to enhance their workflows by streamlining data extraction, providing credible sources, and simplifying report generation.
Discover how Nexis+ AI can support your research needs by requesting a demo or joining the Insider Program today. With a proven history of delivering trusted solutions, Nexis+ AI is your partner for navigating the evolving landscape of market research.
Take the next step towards smarter market research. Request your free demo of Nexis+ AI to experience market research, supercharged.