Building a PR Monitoring Workflow That Proves Campaign ROI
A clippings count at the end of a campaign is not measurement; it is archaeology. PR monitoring proves return only when it runs as a workflow, one that starts before the campaign launches and links every stage, from objective-setting through capture, analysis and...
Measuring the Value of Brand Intelligence: Metrics That Prove Programme Impact
Brand intelligence programmes often sit in an awkward corner of the organisation. Communications teams understand their value instinctively, but articulating that value in language a CFO or board will accept is another matter. The gap is rarely one of conviction...
News Monitoring: Why Licensed and International Content Is Critical for Accurate Alerts
News monitoring is often evaluated by the speed and frequency of its alerts. In practice, the accuracy of those alerts is determined by what sits beneath them - the breadth, licensing, and geographic reach of the underlying content. A monitoring platform built...
News Database for Compliance: Why Defensible Screening Starts With Licensed Sources
News Database for Compliance: Why Defensible Screening Starts With Licensed Sources Compliance screening produces evidence. That evidence is only as defensible as the data source behind it. A screening result drawn from a licensed news database with clear provenance...
Licensed News Monitoring Solutions
As organisations rely more heavily on external information to manage reputation, compliance, and strategic risk, the way news content is sourced has become a governance issue in its own right. News monitoring is no longer confined to communications teams; it now...
TV News Monitoring Solutions
Television news continues to shape public perception in ways that digital-only monitoring often misses. Broadcast coverage reaches mass audiences simultaneously, frames narratives with authority, and frequently acts as the first signal of heightened regulatory...
5 Early Warning Signs of a Reputation Crisis – and How to Spot Them
It’s very easy for reputational damage to escalate within hours. One comment on social media, one critical blog post, or a sudden spike in negative press, can trigger a series of events that leaves brands unprepared and in a difficult situation. Especially for...
Using Nexis Newsdesk®︎ to Drive Informed Decision-Making
The media landscape is always changing. New platforms and communications channels are seemingly introduced daily; trends develop at a moment’s notice and then are gone in a flash. What that means is that no communications strategy is ever perfect, it’s always a...
The 6 Most Important Market Intelligence Metrics (And How to Present Them)
In 2021, a McKinsey survey revealed that 80% of organizations were prioritizing new business building to better adapt to disruption and shifts in demand. Market intelligence metrics play a crucial role in enabling business expansion. Ongoing turbulence—in economies...
Espionage Alert: How to Crack the CI Code Without Breaking Ethical & Legal Boundaries
When most people hear the word, “espionage,” they likely picture a spy from the big screen—James Bond for action junkies or perhaps Austin Powers for comedy lovers. But espionage isn’t confined to Hollywood thrillers. And it isn’t a recent phenomenon either. ...
Best Practices for a Modern PR Campaign: Research the Brand
A PR campaign is like the most magnificent tree you’ve ever seen, and if it’s done correctly, you can build a whole content forest. But you need a solid foundation from which the tree (the brand) can grow. That comes from a thorough understanding of a brand’s history...
6 Common Media Measurement Metrics
Implementing a media measurement program can be an intimidating task for many PR professionals. After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because they were eager to examine...