Media Monitoring
5 Questions Every PR Pro Should Ask of Their Media Coverage
When a company or organization begins to monitor its media coverage, it’s merely the first step in the large and ongoing process of converting that information into useable intelligence. Equally important to being able to set up search queries, are the questions that every public relations and communications professional should ask about their ongoing media coverage. Here are five prompts to inspire your thinking. What...
What Does It Mean: The Story Behind the Numbers
What Does It Mean: The Story Behind the Numbers Numbers are a great asset to any piece of communication because they lend validity to your claims. By their nature, numbers and data are straightforward. One is always one; two is always two. One plus two is always three. Right? Well… that depends. As with the written or spoken word, data can be interpreted differently by different people. Without context, insight, proper...
People Behind the Product: Nexis Newsdesk
You can measure the amount of work and brainpower that goes into a tool like Nexis Newsdesk by gauging its user-friendliness and intuitive functionality. In other words, the easier a media monitoring tool is to navigate and use, the greater the amount of sweat and number of sleepless nights that likely went into making it so. Nexis Newsdesk is a standout from other media monitoring solutions in the sense that it seems...
Five Reasons Why Nexis Newswire Sets a New Standard for Release Distribution
One of the unsung heroes of the business world is, without doubt, the news release . Millions upon millions of these documents have been issued over decades, feeding media outlets and bringing important news of all types to people around the world. In so doing, the trusty news release has played critical role in shaping companies, economies and even cultures. Now, with the introduction of Nexis ® Newswire , news releases...
Top Five Challenges for Law Firms to Win New Business
By Joyce Magruder Most law firms are emerging from COVID-19 lockdowns and economic disruptions in a stronger financial position than they anticipated at the outset of the downturn. However, their approach to landing new clients has changed dramatically — and they likely will never return to the tactics of the past. Indeed, seven in 10 law firm marketing and business development professionals agree with the idea that...
Too Hot, Too Cold or Just Right: What’s Driving Sentiment Shifts Within Traditional Media Coverage for Food Delivery Services?
Understanding whether media coverage of your brands or company trends positive, negative, or somewhere in between is crucial for developing effective strategies to protect your reputation and achieve your organizational goals and objectives. But unlike Goldilocks, you don’t have the time to try—and try again—to discover the right insights. Previously, we shared that our Nexis® Media Intelligence, Research & Analytics...
The Making of the Nexis Newsdesk Mobile App
Sara DeSmidt is a senior product manager with LexisNexis. She’s passionate about what she does, and she loves collaborating with her squad of developers, designers, user researchers, and fellow product managers to offer our customers best-in-class solutions. So, it didn’t come as a surprise when she was more than willing to sit down and share her experience developing the Nexis Newsdesk Mobile app (she literally jumped...