By Joyce Magruder Most law firms are emerging from COVID-19 lockdowns and economic disruptions in a stronger financial position than they anticipated at the outset of the downturn. However, their approach to landing new clients has changed dramatically — and...
Understanding whether media coverage of your brands or company trends positive, negative, or somewhere in between is crucial for developing effective strategies to protect your reputation and achieve your organizational goals and objectives. But unlike Goldilocks...
Sara DeSmidt is a senior product manager with LexisNexis. She’s passionate about what she does, and she loves collaborating with her squad of developers, designers, user researchers, and fellow product managers to offer our customers best-in-class solutions. So...
Communications pros and PR practitioners with— ahem—a certain level of experience will no doubt remember this thankless task. Back in the day, brave souls would huddle over their lonely, rickety metal desks, sifting through piles of media placements; identifying...
Let’s say you want to get the word out about a new product launch. You and your PR communications team craft a press release. The press release goes through a few internal iterations until all stakeholders are happy and it’s finally pushed out via the usual “shotgun...
The start of the year is an excellent time for internal reflection, with many companies taking a step back to analyze the status of their brand and the impact of their communications strategy. Conducting a proper brand analysis requires an in-depth review of everything...
On the market for a press release distribution tool? It’s a choice not to be taken lightly. That’s because not all press release distribution platforms are the same. Not by a long shot. Some offerings stick to the “pull” model (i.e., the status quo) when it comes...
When a company or organization begins to monitor its media coverage, it’s merely the first step in the large and ongoing process of converting that information into useable intelligence. Equally important to being able to set up search queries, are the questions...
What Does It Mean: The Story Behind the Numbers Numbers are a great asset to any piece of communication because they lend validity to your claims. By their nature, numbers and data are straightforward. One is always one; two is always two. One plus two is always...