Tackling the Big Issue for Modern Marketers: Is Our Marketing Effective?
Posted on 06-23-2015 by Mary Frericks

Recently, we were pleased to sponsor the AMA Webinar, “Using Media Analytics to Determine Marketing Effectiveness.” Led by digital marketing expert Jason Burby, the Webinar focused on the common problems marketers face, how media intelligence... Read More

Lunch with a few top Competitive Intelligence Professionals
Posted on 06-23-2015 by Mary Frericks

The best part of attending conferences are the many opportunities for networking with colleagues. At the Strategic and Competitive Intelligence Professionals 30th Anniversary International Conference & Exhibition a few weeks ago, we sat down to an... Read More

Research with a purpose for actionable outcomes
Posted on 06-19-2015 by Mary Frericks

This article was written by senior business analyst, Lean Six Sigma Green Belt Johann Lohrmann , learn more about the author after below. Your boss doesn't want to see all your research. But, if he asks you'd better be ready. Information... Read More

Fashioning a Compliant Supply Chain
Posted on 06-18-2015 by Ulyana Androsova

Earlier this year, the Canadian Fair Trade Network (CFTN) and ReThink Communications launched a campaign designed to increase awareness of sweatshop issues in the apparel and textile industries. Called “The Label Doesn’t Tell the Whole Story... Read More

Why investing in a business intelligence tool is smart budgeting
Posted on 06-12-2015 by Mary Frericks

As organizations navigate economic peaks and valley, ‘doing more with less’ is a common refrain. Instead of leading to a Zen state of mind, however, this mantra is leading to increased anxiety among information professionals who are seeing... Read More

Don't Risk Supply Chain Disruptions By Being Unaware of Sanctions
Posted on 06-11-2015 by Ulyana Androsova

In this guest post for Procurement Leaders Mark Dunn, Segment Leader for Risk at LexisNexis, shares his views on supply chain visibility and strategies to mitigate the impact of international and domestic sanctions. Widening impact of sanctions for... Read More

FIFA Fallout Goes into Overtime
Posted on 06-03-2015 by Ulyana Androsova

Yesterday, FIFA President Sepp Blatter resigned in the wake of the 47-count indictment brought against 14 defendants related to corruption of international soccer. Despite a show of support that led to his re-election last week, NPR reported that Blatter... Read More