Is Your Supplier Risk Higher Because of El Niño?
Posted on 09-30-2015 by

El Niño, the warmer-than-usual Pacific water temperatures that influence the weather worldwide, is shaping up to be one of the most powerful on record—and businesses should be taking note. You may have noticed that being prepared is a hot... Read More

A quick way to avoid a #marketingfail
Posted on 09-29-2015 by Mary Frericks

You’ve seen the merciless reactions to a deemed #marketingfail. Those missteps can catch explosive attention in the media almost immediately. In the past 7 days alone the hashtag has reached over 175,000 people on Twitter. Chances are, you saw or... Read More

3 Reasons Why the Scope of Your Media Monitoring Matters
Posted on 09-25-2015 by Megan Burnside

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor... Read More

What We Learned about Holidays from Amazon Prime Day
Posted on 09-17-2015 by Megan Burnside

From deals and merchandising to packaging and logistics, retailers are putting their final touches on their 2015 holiday preparations. Shopping days abound when it comes to November and December, all kicking off with the ultimate pre-holiday shopping... Read More

Expect the Unexpected—3 Benefits of Proactive Supplier Monitoring
Posted on 09-16-2015 by Ulyana Androsova

In the sixth annual Supply Chain Resilience Survey conducted by the Business Continuity Institute (BCI) in 2014, more than three-quarters of the respondents reported experiencing supplier disruption at least once during the previous twelve months. Some... Read More

Awareness Improves Your Ability to Avoid—or Ride Out—Disasters
Posted on 09-15-2015 by Mary Frericks

Natural and man-made disasters occur all too frequently. Last year alone, the world was rocked by a total of 336 catastrophic events , including 189 natural and 147 man-made disasters. In the past week, we’ve seen headlines following landslides... Read More

Throwback Thursday: Super Bowl XLIX Media Coverage
Posted on 09-10-2015 by Megan Burnside

With the football season kicking off, let's take a moment to reminisce about the 2015 Super Bowl. In the eight months since the game, Tom Brady’s name continues to dominate media coverage, both positive and negative. Will he stay in the spotlight... Read More

Why Your Company Needs to Focus on the Negative … News
Posted on 09-08-2015 by Ulyana Androsova

“Focus on the positive.” It’s practically a mantra these days as individuals strive—in both private and professional lives—to manage stress more effectively. But there are other familiar expressions—like “forewarned... Read More

Will Media Coverage be Enough to Trump the Competition?
Posted on 09-04-2015 by Megan Burnside

This year’s race for the Republican presidential candidacy started out with many (perhaps too many) candidates vying for attention and splitting media coverage. Enter Donald Trump who quickly captured the attention of the media, voters and few late... Read More