Are You a Victim of Media Silos or Silo Mentality?
Posted on 12-31-2015 by Megan Burnside

In the Business Dictionary, silo mentality is defined as “a mindset present when certain departments or sectors do not wish to share information with others in the same company.” Take this a step further and you have the actual silos themselves... Read More

How Media Trends Like Star Wars Can Influence Marketing
Posted on 12-29-2015 by Megan Burnside

Monitoring media for hot topics and trends can provide inspiration for merchandising, marketing and content strategies. Take "Star Wars " for instance. The recent release of Star Wars: The Force Awakens was met with unbridled zeal by fans worldwide... Read More

Media Monitoring and Analysis to Predict Primary Performance
Posted on 12-22-2015 by Megan Burnside

Using Media Monitoring and Analysis to Predict Primary Performance The viral coverage of the Miss Universe slip-up may have pushed details of the debates out of your newsfeed, but we’ve been keeping an eye on the media buzz with our U.S. Presidential... Read More

Justify Your New Year's Marketing Budget
Posted on 12-18-2015 by Megan Burnside

We are getting ready to ring in the new year, and that means you have a new budget for your marketing activities in 2016. Is your budget locked? For many CMOs and marketing leaders, the fourth quarter is typically when the annual budget exercise begins... Read More

Top News Apps for Media Monitoring
Posted on 12-17-2015 by Mary Frericks

After a busy fourth quarter, you are probably more than ready to turn off when you leave the office. So, how will you get your news when you’re not operating in work mode over the holidays? According to Pew Research , if you’re a Millennial... Read More

FIFA Scandal Shows Why Anti-Corruption Policy is Not Enough
Posted on 12-17-2015 by Ulyana Androsova

Since the FIFA corruption scandal broke in May, prosecutors have charged 41 individuals or entities with violations of global anti-bribery and corruption laws. At the time, court documents suggested that as-yet unnamed media companies and advertisers... Read More

Trump and the Muslim Ban: What Media Analysis Shows
Posted on 12-11-2015 by Megan Burnside

Donald Trump is not known for mincing words. In the wake of the San Bernardino shooting, Trump suggested the U.S. enact a travel ban for all Muslims, and media coverage exploded. Naturally, we decided to monitor the media to see what we could learn. Here... Read More

Media Analysis Highlights Post-Presidential “Moments”
Posted on 12-09-2015 by Mary Frericks

With the current U.S. presidential campaign trail heating up, we thought it would be interesting to see how some popular—and some not-so-popular—past presidents fared in the media after they were no longer residing at 1600 Pennsylvania Avenue... Read More

Why Your Business Needs an Anti-Corruption Policy
Posted on 12-09-2015 by Ulyana Androsova

A decade ago, the U.N. General Assembly designated December 9 as International Anti-Corruption Day to bring awareness to a growing blight on social and economic development. In the years since, anti-bribery and corruption enforcement actions have also... Read More

Holiday Shopping Trends & Competitive Intelligence from the Media
Posted on 12-07-2015 by Megan Burnside

More than a few tweets, memes and pins have compared Black Friday to the Hunger Games, which is both funny and a little frightening, but let's dig in a bit deeper. Since we previously analyzed media coverage of Prime Day —Amazon’s mid... Read More

Are the G20 Countries Slacking on Anti-Bribery and Corruption?
Posted on 12-04-2015 by Ulyana Androsova

Five years ago, the G20 Leaders created the Anti-Corruption Working Group (ACWG) to address the negative impact of corruption on economic development and trade. Yet, the latest Transparency International report suggests that the leaders of the world’s... Read More

4 Ways Nexis Alerts Changes Make Your Job Easier
Posted on 12-04-2015 by Mary Frericks

At LexisNexis, we are always looking for ways to enhance our market research tools to help you get your work done more efficiently. Here’s the scoop on the latest changes designed to do just that. This weekend, you’ll see several updates... Read More