Home – Media Monitoring Spots Breakthrough Campaign Topic: Libya

Media Monitoring Spots Breakthrough Campaign Topic: Libya

Posted on 05-19-2016 by Megan Burnside

Topics that you hear along the campaign trail fluctuate frequently. With Donald Trump as the presumptive Republican nominee and a hotly-contested race between Democrats Bernie Sanders and front-runner Hillary Clinton, Libya has entered the hot topics arena. That’s not surprising, given Hillary Clinton’s position as Secretary of State at the time of the Benghazi attack and the growing ISIS threat in that already volatile region of the world. Our next President will most certainly have to contend with instability in Libya, so candidate rhetoric and posturing is likely to increase. 


Here’s what our media analysis uncovered:


Libya is the top foreign relations campaign topic and one of the hot topics for the week of May 16, though developing stories may push Korea to the forefront.

So far, traditional media outlets have eschewed Libya as a topic, leaving microblogs and online news as the primary sources for Libya media coverage.

Analyzing mentions by subject shows the complexity and global reach of the topic—from terrorism and the refugee crisis to the price of oil and gas.

One fact that is clear when you view the people mentioned in connection with Libya—our current President and Hillary Clinton command the greatest attention. To date, Hillary Clinton has performed well in debate settings when it comes to discussing foreign policy—and even in defending the American response to the attack on the embassy in Libya—it remains to be seen whether her rivals for the top spot at the White House will be able to gain an advantage by making Libya an ongoing campaign topic.

Right now, the negative sentiment regarding Hillary Clinton overwhelmingly is coming from politically-charged attacks.




Over the last 100 days, more than 50 percent of news articles and media mentions are coming from the Americas. It will be interesting to watch what happens once the Republican and Democratic National Conventions take place and the final leg of the race to the White House starts in earnest.  We’ll keep monitoring the media. Make sure you stay on top of the latest media analysis at our US Election Campaign Tracker and here on the blog. 


3 Ways to Apply This Information Now

  1. Keep coming back to the blog to read more posts on media monitoring.
  2. Request a free trial of LexisNexis Newsdesk™ to see how our analysis tools help you uncover trends from the media maelstrom.
  3. Share this blog on LinkedIn to keep the dialogue going with your colleagues and contacts. 

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