Get the Information You Need for SWOT Analysis
Posted on 08-31-2016 by Janelle Coates

Strengths, weaknesses, opportunities and threats—when you boil SWOT analysis down to the individual components, it sounds simple. Yet as anyone who has conducted a SWOT analysis knows, gathering the business intelligence you need represents one... Read More

Media Monitoring Shows Sexism Abounds...Still
Posted on 08-25-2016 by Megan Burnside

August 26 th is a big day in women’s history—that day in 1920 that Congress certified the Nineteenth Amendment, giving women the right to vote. When Congress passed the joint resolution 51 years later to commemorate the event with an annual... Read More

Ending Corruption in Sport Will Take an Olympian Effort
Posted on 08-25-2016 by Ulyana Androsova

The Rio 2016 Olympic Games came to a close with a spectacular ceremony last weekend, and the Paralympics will begin next month. The historic achievements of Usain Bolt and Michael Phelps have grabbed most of the headlines over the last month. But alongside... Read More

Election Season Puts a Focus on Fact-Checking
Posted on 08-23-2016 by Janelle Coates

Do you have a fact-checking obsession? In today’s hyperbolic media landscape, it seems, fact-checking is de rigueur. That’s good news, according to the Poynter Institute —an organization dedicated to “the elevation of journalism... Read More

9 Tips for Boosting Non-Profit Fundraising
Posted on 08-22-2016 by Kari Abitbol

“Americans are embracing philanthropy at a higher level than ever before,” said Giving USA Foundation Chair W. Keith Curtis in a statement accompanying the release of the Giving USA 2016: The Annual Report on Philanthropy for the Year 2015... Read More

Lessons from the news tracker - Olympics edition
Posted on 08-22-2016 by Megan Burnside

There are always lessons to be taken from which people, places and events are getting the most media coverage. A major sporting event such as the Olympic Games provides a great chance to focus in on the athletes, countries and companies involved. The... Read More

Scholarship Winners to Weigh in on the Media, Millennials and Election 2016
Posted on 08-19-2016 by Kari Abitbol

Earlier this year, Pew Research announced, “Millennials, who already have surpassed Baby Boomers as the United States’ largest living generation, now have caught up to the Boomers when it comes to their share of the American electorate.”... Read More

How to Keep Up with Risk Monitoring in a Media-Rich World
Posted on 08-19-2016 by Ulyana Androsova

When you head home after a full day of analyzing search engine alerts, do you feel like you’ve effectively corralled potential risks or spent a frustrating day herding cats? The right tools and content sources can make all the difference—not... Read More

3 Lessons Today’s Information Professionals Can Learn from Woodstock
Posted on 08-16-2016 by Janelle Coates

Forty-seven years ago, a farmer opened his fields for a festival celebrating three days of peace and music—the Woodstock Music and Art Fair. More than 30 musical acts performed, including Richie Havens, the Grateful Dead, the Who, Janis Joplin,... Read More

Reputation Management in a Media Circus
Posted on 08-15-2016 by Megan Burnside

“Without promotion, something terrible happens… nothing!” Sounds like a quote any brand might ascribe to these days, right? Actually, those words come from one of the most brilliant promotors of the 19 th century and founder of the... Read More

Could Sport Sponsorship Put Your Brand at Risk?
Posted on 08-10-2016 by Ulyana Androsova

The Games in Rio will dominate global headlines until they end on August 21. Unsurprisingly, major brands hope to bask in the reflected glory of this sporting spectacle by paying to associate their logos with venues and athletes to raise visibility on... Read More

3 Expectations Digital Natives Bring to Academic Research
Posted on 08-09-2016 by Kari Abitbol

As students descend on campuses across the country in the coming weeks, the vast majority will be Millennials. With a high school graduation rate of 72 percent and a college enrollment rate of 68 percent it’s safe to say that Millennials are on... Read More

Will Brands Win Gold at the Olympics? We're Monitoring Media to Find Out.
Posted on 08-05-2016 by Megan Burnside

With the start of the games in Rio this week, predictions have begun rolling in—from the number of medals a country will win to whether Rio will prove as successful for brands as the London games in 2012. We have our own prediction to make: print... Read More

Corruption in Sport Infographic Shows Widespread Problems
Posted on 08-04-2016 by Ulyana Androsova

All eyes are on Rio as athletes from around the world converge for the Summer Games, but these days, rather than touting the backstories of Olympic hopefuls, many headlines decry allegations of corruption—whether it’s bribery related to site... Read More

Media Monitoring Provides a More Complete Picture of the DNC
Posted on 08-02-2016 by Megan Burnside

Politics have dominated the headlines—and prime-time news channels—in recent weeks as media outlets zeroed in on the happenings at both the Republican and Democratic National Conventions. And LexisNexis was there right amidst media. As we... Read More