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Earlier this year, CMO.com reported that “89% of companies expect to be competing primarily on customer experience.” One way that companies can tap into customer expectations is through voice-of-the-customer programs. If you’re a customer of LexisNexis®, you’ve probably been on the receiving end of a VoC survey—and we want you to know that your opinion makes a real difference. How much of a difference? A recent Jinfo review offers a recap of customer-driven enhancements made to Nexis® in recent months.
If you aren’t familiar with Jinfo, here’s a quick introduction. Jinfo focuses on the use of information expertise to address business challenges. In addition to offering consulting and bespoke research projects, JInfo conducts independent research around the components of an effective information strategy—namely sources, technology and value. It is in this capacity as an impartial researcher that Jinfo test-drove the latest enhancements to Nexis. Now, take a look at some of the highlights from the review.
While Nexis supports users with advanced research expertise, input from customers led to some enhancements that make the tool more intuitive and simple to use. This is a critical differentiator for some users, especially Millennials entering the workforce. After all, as digital natives, these researchers grew up googling any question for which they required an answer. As a result, they expect an equally user-friendly experience from professional news and business research tools—and, according to Jinfo, the enhanced Nexis interface delivers. The review breaks down the advantages as follows:
In addition, the Jinfo review highlights added convenience of a research dashboard that provides a comprehensive view your alerts, saved searches, recently run searches and recently viewed documents.
If you’re already a Nexis user, keep providing your VoC feedback—because we’re listening and evolving to meet your needs. And if you aren’t—isn’t it time you checked Nexis out?