What PR Super Powers Do You Need to Activate?
Posted on 06-28-2018 by Alyssa Vorhees

Remember Batman? Not the dark, brooding Batman of our current decade, but the outrageously fun Adam West version featuring the POW-ZING dynamic duo of Batman and Robin. We were recently talking about superheroes (of the public relations variety), and... Read More

When a Patent is More than a Patent: Uncovering the Real Value of Targeted Content
Posted on 06-27-2018 by Korinne Bressler

It’s easy to take certain types of content at face value and quickly dismiss them as something that does not have direct implication for your organization. One example is patent content. Unless you’re focused on ensuring your R&D budgets... Read More

Build a powerful social purpose strategy with these 5 essential tips
Posted on 06-22-2018 by Alyssa Vorhees

Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands , including growing consumer support of sustainable brands and increasing company investment in capital for social impact... Read More

5 Steps Non-Profits Can Take To Ensure A Successful Crowdfunding Campaign
Posted on 06-20-2018 by Lindsey Lambert

Crowdfunding is one of the biggest and most effective ways of raising money, with users turning to the platform in order to fund everything from business ventures to holidays to life-saving surgery. However, the rising popularity of crowdfunding as a... Read More

Cracks in Food Safety Programs Lead to ‘Eggstraordinary’ Recall
Posted on 06-13-2018 by Lisa Thompson

Two-hundred and seven million eggs were recalled on April 13th of this year—the largest such recall in the U.S. in nearly 10 years. By May, another 12 people from 9 states had fallen ill from the tainted eggs, bringing the total to 35 with 11 individuals... Read More

What can companies do to manage bribery and corruption risk better?
Posted on 06-12-2018 by Lisa Thompson

Kathryn Higgs is Director of Transparency International’s Business Integrity Program. Prior to that she was head of ethics and compliance at Tesco and chief compliance officer at Balfour Beatty. In an exclusive interview with LexisNexis, she says... Read More

Journalistic Excellence: Tips for Today’s Investigative Reporters
Posted on 06-12-2018 by Korinne Bressler

According to Reuters Institute for the Study of Journalism along with the University of Oxford in a study of global online news consumers, more than half of all online users across the 36 countries interviewed (54 percent) say they use social media as... Read More

How Charities Can Maximize Micro-Donations
Posted on 06-07-2018 by Lindsey Lambert

Micro-donations are now one of the main pillars of modern fundraising, and were considered to be a major disruption to the nonprofit landscape when they started to become prominent. US presidential elections have seen micro-donations account for increasing... Read More

3 Keys to Understanding the Millennial Mindset on Real Estate
Posted on 06-07-2018 by Korinne Bressler

Millennials ... are you ready for them? Pew Research projects that by next year, Millennials will overtake Baby Boomers as the largest generation in the United States. What’s more, half of today’s homeowners are under the age of 36, based... Read More