Confused by Conglomerates? Consider These Three Things When Researching Corporate Ownership.
Posted on 07-08-2019 by Korinne Bressler

There is a difference between brand identity and corporate identity but finding the latter may prove to be more difficult than reading the name on a label. While the average consumer in a retail store may not know—or indeed have a desire to know—who owns each product in their shopping cart... Read More

What Does Machine Learning Have to Do with Identifying Risk?
Posted on 05-09-2018 by Lisa Thompson

Machine learning is a branch of artificial intelligence whereby computers use algorithms to analyse data to identify patterns and build predictive models. With a minimum of human intervention, the models are automatically adapted to produce increasingly reliable and insightful results as they are exposed... Read More

Harness the Power of History to Sharpen Your Data Today
Posted on 01-29-2018 by Korinne Bressler

Birthdays. Anniversaries. Hire dates. Business acquisitions. Product launches. From the moment we celebrate our first milestones to marking important business events, we learn early that history matters. It gives us a sense of significance, relevance and perspective. Now, more often than not, we’re... Read More

College Transparency Act Demands Higher-Ed Accountability
Posted on 05-31-2017 by Lindsey Lambert

Headlines publicizing the latest data hack or ransomware attack have kept data security and privacy in the public eye, but the College Transparency Act of 2017, a bipartisan bill introduced in Congress this month, looks to reverse a ban on federal student-level data collection—for good reason.... Read More

Get the Information You Need for SWOT Analysis
Posted on 08-31-2016 by Janelle Coates

Strengths, weaknesses, opportunities and threats—when you boil SWOT analysis down to the individual components, it sounds simple. Yet as anyone who has conducted a SWOT analysis knows, gathering the business intelligence you need represents one of the most important—and challenging—aspects... Read More

Three Steps to Ensure Your Competitive Intelligence Works for You
Posted on 03-22-2016 by Janelle Coates

Fictional detective Sherlock Holmes is frequently quoted in forums and blogs related to competitive intelligence (CI). After all, he was obsessed with data. In The Boscombe Valley Mystery , for example, Holmes says, “You know my method. It is founded upon the observation of trifles.” He isn’t... Read More

Four Reasons Why You Need Company Hierarchies Data
Posted on 03-08-2016 by Mary Frericks

Knowledge management expert Karl M. Wiig once said that “Knowledge is the fundamental factor—the major enabler—of enterprise performance.” Talk about pressure. But recognizing the important role that an information professional plays in empowering companies to thrive allows you... Read More

Justify Your New Year's Marketing Budget
Posted on 12-18-2015 by Megan Burnside

We are getting ready to ring in the new year, and that means you have a new budget for your marketing activities in 2016. Is your budget locked? For many CMOs and marketing leaders, the fourth quarter is typically when the annual budget exercise begins and most finish up by early Q1. One of the most... Read More

The “Wikipedia” Effect on the Research Industry
Posted on 11-25-2015 by Mary Frericks

Access to information has never been more freely available. The development of the open internet and the creation of search engines to sort information for users means that anyone can get their hands on any information. What does all this mean for the traditional research function within an organization... Read More

From the expert: trend spotting for a smarter sales team
Posted on 10-12-2015 by Mary Frericks

In collaboration with the Special Libraries Association Business & Finance division, LexisNexis is proud to sponsor this informative Webinar: Using Media Intelligence and Data Visualization to Provide Strategic Insight on October 27th. Register now to reserve your spot! Christine Hayes , Market... Read More

Ditch Dumpster Diving. Monitor Media to Ethically Collect Competitive Intelligence.
Posted on 08-14-2015 by Megan Burnside

Competitive intelligence can be extremely valuable for informing strategic business decisions about your products, messaging, business expansions, customers and more. But when does competitive research slip into the more morally ambiguous areas of corporate espionage? Corporate espionage isn’t... Read More

Informative Webinar Tackles Media Analytics & Visualization
Posted on 07-31-2015 by Mary Frericks

Feeling the pressure to deliver business insights? These days, you face huge challenges—keeping pace with 24/7/365 news and social media and sifting out valuable nuggets of insight to share across your organization. Check out this Webinar to learn how leveraging integrated tools to curate, analyze... Read More

Research with a purpose for actionable outcomes
Posted on 06-19-2015 by Mary Frericks

This article was written by senior business analyst, Lean Six Sigma Green Belt Johann Lohrmann , learn more about the author after below. Your boss doesn't want to see all your research. But, if he asks you'd better be ready. Information isn't research. Yes, research is informative... Read More

Why investing in a business intelligence tool is smart budgeting
Posted on 06-12-2015 by Mary Frericks

As organizations navigate economic peaks and valley, ‘doing more with less’ is a common refrain. Instead of leading to a Zen state of mind, however, this mantra is leading to increased anxiety among information professionals who are seeing staff reductions even as the volume of information... Read More

A More Refined Approach to Media Monitoring
Posted on 04-28-2015 by Mary Frericks

Don’t be misled by the title; this isn’t a blog post about proper etiquette for media monitoring. Rather, it’s a quick tip for getting more from LexisNexis® Newsdesk by using the Refine Panel—or what we like to call the “Refinery” to find data you didn’t... Read More

Finding the right information isn't child's play
Posted on 04-09-2015 by Ulyana Androsova

Did you enjoy playing hide-and-seek as a kid? Usually, when you were ‘it,’ the fun wasn’t in the time you spent seeking, but in the moment you found the person you were looking for. Now, your daily quest isn’t for your hidden playmates, but for critical insights that your organization... Read More