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LexisNexis Business Solutions
2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every...
Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will...
Every fall and spring, there are a myriad of conferences filled with brilliant thought leaders sharing new ideas and reminding us practitioners where our focuses should lay. After attending several fantastic sessions focusing on PR, Marketing and Communications, we came up with a list of our top 3 themes...