Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

PR Reputation Management: Embracing long-term preparation
Posted on 06-27-2017 by Alyssa Vorhees

Reputation management, one of the major branches of modern public relations, is at its most important when a crisis strikes. If a brand you're representing comes into bad press, your efforts to burnish the company's image will face a major test. There are really two kinds of actions that will... Read More

3 PR and Marcom Conference Insights: Content, Mix and Measurement
Posted on 11-12-2015 by Megan Burnside

Every fall and spring, there are a myriad of conferences filled with brilliant thought leaders sharing new ideas and reminding us practitioners where our focuses should lay. After attending several fantastic sessions focusing on PR, Marketing and Communications, we came up with a list of our top 3 themes... Read More