The Benefits of Building a Competitive Crisis Plan
Posted on 03-14-2019 by Alyssa Vorhees

For most communications and public relations professionals, crisis planning is a relatively standard tactic in the professional tool belt. While the timing of a crisis can’t always be predicted, PR leaders—together with management—frequently develop incredibly detailed plans for responding... Read More

Crisis communication in a cyber attack
Posted on 08-31-2018 by Alyssa Vorhees

Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded? According to Cybersecurity Ventures, the cost of cybercrime worldwide... Read More

Cracks in Food Safety Programs Lead to ‘Eggstraordinary’ Recall
Posted on 06-13-2018 by Lisa Thompson

Two-hundred and seven million eggs were recalled on April 13th of this year—the largest such recall in the U.S. in nearly 10 years. By May, another 12 people from 9 states had fallen ill from the tainted eggs, bringing the total to 35 with 11 individuals requiring hospitalization. Major supermarket... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

How Do Companies Earn Top Marks for Reputation?
Posted on 03-16-2018 by Lisa Thompson

Our latest expert Q&A features Stephen Hahn-Griffiths, executive partner and chief research officer at the Reputation Institute. The organization is best known for producing its annual RepTrak , which ranks 7,000 companies around the world according to their reputation. Each company is given a score... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Alyssa Vorhees

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

5 Crisis Communication Tips Every Higher Education Institution Needs
Posted on 01-30-2018 by Alyssa Vorhees

Universities across the globe face different crises on a daily basis. The media has reported on everything from campus shootings and riots to hazing, hate crimes or another similar critical situation that can result in students feeling uncomfortable and in danger. Institution leaders must learn how to... Read More

Learning from H&M: How media monitoring can help PR professionals in times of crisis
Posted on 01-24-2018 by Alyssa Vorhees

When retail company H&M decided to post an ad on the British version of its website displaying a young black child wearing a sweatshirt with the slogan "Coolest Monkey in the Jungle," the fashion company wasn't aware of the backlash it would receive. Not only did millions of consumers... Read More

5 companies lending a helping hand in the Puerto Rico humanitarian crisis
Posted on 10-25-2017 by Alyssa Vorhees

Nearly three weeks have passed since Hurricane Maria devastated the island of Puerto Rico. Since then, at least 43 people have died , 84 percent of the territory remains without power, 37 percent of its citizens don't have access to drinking water, over 6,000 people are held up in shelters, and there's... Read More

Headlines highlight the reputational and financial risks of sexual harassment
Posted on 10-18-2017 by Ulyana Androsova

How quickly can a trickle of negative news accelerate into a flood of financial and reputational risk? These days, the answer is fast—at least when it comes to sexual harassment allegations. As more women (and a few men) come forward to share their experiences of sexual harassment, it’s clear... Read More

Analyzing the United Airlines PR Crisis at 20,000 Feet
Posted on 04-14-2017 by Megan Burnside

Crisis management is the kind of PR skill where companies learn more from bad examples than good ones. Your department or agency should, therefore, be taking notes concerning United Airlines and the way it handled the forcible removal of a passenger from one of its overbooked flights. We’ve compiled... Read More

When in the Midst of Change, Be Ready for Crisis Management
Posted on 04-03-2017 by Anna Stevens

Keeping your brand's reputation intact is your primary duty as a public relations professional in 2017. Being ready for crises is an essential element of this kind of brand image protection. When an organization implements a major change in the way it operates, it's a great time to refresh your... Read More

Is Your University’s Brand at Risk Due to Negative Media Coverage?
Posted on 05-10-2016 by Kari Abitbol

High tuition rates, financial aid hassles, broken air conditioners, dingy dorm rooms—sounds like the typical complaints of college students, right? Yet, when students and alumni at one historical black college deluged Twitter® with these issues last fall, the hashtag #TakeBackHU quickly pushed... Read More

3 Reasons Why the Scope of Your Media Monitoring Matters
Posted on 09-25-2015 by Megan Burnside

Napoléon Bonaparte once said, “Four hostile newspapers are more to be feared than a thousand bayonets.” We may be firmly ensconced in the digital media age, but his remarks still hold true—whether you’re a would-be emperor, a presidential hopeful or a corporate leader.... Read More