Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

How Media Monitoring Can Help PR Pros Win: 6 Trend in PR and Marketing
Posted on 10-31-2018 by Alyssa Vorhees

Advertising. Marketing. Public Relations. In the past, professionals working in these disciplines stayed in their own lanes. But with the advance of digital technologies, the distinct ‘lanes’ have merged. Today’s Public Relations professionals need media monitoring tools to successfully... Read More

A 5-Step Roadmap for Measuring PR Results in a Post-AVEs World
Posted on 10-25-2018 by Alyssa Vorhees

Written by Chris Scully, Senior Media Intelligence Analyst, LexisNexis When the International Association for the Measurement and Evaluation of Communication (AMEC) announced the launch of a global campaign to “eradicate” the use of Advertising Equivalency Value (AVE) as an acceptable metric... Read More

What PR Super Powers Do You Need to Activate?
Posted on 06-28-2018 by Alyssa Vorhees

Remember Batman? Not the dark, brooding Batman of our current decade, but the outrageously fun Adam West version featuring the POW-ZING dynamic duo of Batman and Robin. We were recently talking about superheroes (of the public relations variety), and I was reminded of one classic episode. As Batman dangles... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

Bribery and Corruption Investigation Highlights 'Foul Play' in College Hoops
Posted on 04-13-2018 by Lisa Thompson

College basketball in the United States is watched by millions and has become lucrative for the universities who compete and the companies who sponsor the teams. But college sport can also carry reputational, legal, and financial risks. We have seen the latest reminder in New York this week, when prosecutors... Read More

6 Common Media Measurement Metrics
Posted on 04-10-2018 by Alyssa Vorhees

By Chris Scully, Senior Media Intelligence Analyst, LexisNexis Implementing a media measurement program can be an intimidating task for many PR professionals . After all, many people in our industry undertook PR as a career due to a love of storytelling or being skilled at managing crises, not because... Read More