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LexisNexis Business Solutions
The rebranding of a company is an exciting time. Not only does it allow an organization to introduce a new visual identity (updated logos, a new color scheme and fonts, etc.), it also represents a fresh start. A rebranding creates a unique opportunity for a brand to communicate a renewed focus or a new...
For most communications and public relations professionals, crisis planning is a relatively standard tactic in the professional tool belt. While the timing of a crisis can’t always be predicted, PR leaders—together with management—frequently develop incredibly detailed plans for responding...
Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded?
According to Cybersecurity Ventures, the cost of cybercrime worldwide...
New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. As a professional in public relations , the idea of introducing artificial intelligence into...