Good Idea/Bad Idea: Tips for a Successful Rebrand Announcement
Posted on 08-20-2019 by Alyssa Vorhees

The rebranding of a company is an exciting time. Not only does it allow an organization to introduce a new visual identity (updated logos, a new color scheme and fonts, etc.), it also represents a fresh start. A rebranding creates a unique opportunity for a brand to communicate a renewed focus or a new... Read More

The Benefits of Building a Competitive Crisis Plan
Posted on 03-14-2019 by Alyssa Vorhees

For most communications and public relations professionals, crisis planning is a relatively standard tactic in the professional tool belt. While the timing of a crisis can’t always be predicted, PR leaders—together with management—frequently develop incredibly detailed plans for responding... Read More

Crisis communication in a cyber attack
Posted on 08-31-2018 by Alyssa Vorhees

Picture this: You're responsible for managing your brand's internet presence when suddenly you realize you've become the victim of a security breach. Do you panic? Or do you have a plan in place to keep you grounded? According to Cybersecurity Ventures, the cost of cybercrime worldwide... Read More

How can AI supplement human communication in public relations?
Posted on 08-29-2018 by Alyssa Vorhees

New advances in the digital world impact the workspace of every industry on a daily basis. Emerging technology is changing the way people communicate, process information and use it to meet their bottom line. As a professional in public relations , the idea of introducing artificial intelligence into... Read More