Public Relations TNT (Trust and Tech):Explosive trends & recurring challenges for PR professionals in 2019
Posted on 01-16-2019 by Lisa Thompson

2018 is in the history books. For PR professionals it was a challenging year of trying maintain relationships and connections in a time of historic corporate and media distrust. And not all of it without good reason. (We’re looking at you Facebook and Cambridge Analytica ). Fortunately for every... Read More

Social Networks: Curse or blessing for your business?
Posted on 08-07-2018 by Alyssa Vorhees

Author: Miki Vayloyan 07/04/2018 According to a recent study 1 , more than 50% of global online users use social media as a source of information every week. 14% even stated that social media was the main source of information for them. The social media boom offers opportunities that can quickly become... Read More

4 Media Monitoring Lessons for PR & Marketing Learned on the Global Soccer Field
Posted on 07-18-2018 by Alyssa Vorhees

Vive la France! The last game is in the record books, and as the New York Times wrote, “France was the best team in the field this summer in Russia, a potent mix of greatness, grit and good fortune.” While ‘good fortune’ is never guaranteed, marketing and PR professionals can... Read More

Build a powerful social purpose strategy with these 5 essential tips
Posted on 06-22-2018 by Alyssa Vorhees

Social purpose is your brand's new best friend. Social Media Week shared the facts that prove the rise in purpose-driven brands , including growing consumer support of sustainable brands and increasing company investment in capital for social impact. Choosing the right corporate social purpose... Read More

Cruise Line's Response to Reputational Risk Scuttles Viral Video
Posted on 05-25-2018 by Lisa Thompson

The Travel Industry has suffered plenty of blows in the past year, thanks to videos that go viral. But while some airlines failed to adequately address the reputational risk arising from customer footage of regrettable moments, Carnival Cruise Lines recently proved that a quick, thoughtful response to... Read More

The Advantages of Storytelling
Posted on 03-09-2018 by Alyssa Vorhees

If there's one specific tactic PR professionals need in their strategy, it's storytelling. According to the Global Communication Report 2017 by the USC Annenberg School for Communication and Journalism, digital storytelling will be the most important trend for PR professionals in the next five... Read More

PR crisis management: What to do when a tweet seems to tank your stock values
Posted on 02-28-2018 by Alyssa Vorhees

Could a negative tweet from a celebrity send a social media company values plummeting? How about rampant complaints aimed at a fast food company? Based on events last week, the answer depends a lot on the PR crisis response. Consider two events from last week: Kylie Jenner’s tweet bemoaning Snapchat’s... Read More

3 Easy Research Steps to Minimize Social Media Panic
Posted on 02-01-2018 by Korinne Bressler

Are your executives, clients or other stakeholders in an uproar because of something they read on social media—that ultimately turned out to be untrue? And do you have to add extra research to your workload to help counteract the frenzy? If so, you’re not alone. In a recent Newsweek... Read More

6 Social Media Insights Influencing PR
Posted on 01-16-2018 by Alyssa Vorhees

It’s no secret that social media has pushed the PR industry to evolve. For many professionals, what started as a career built on sharing positive news with stakeholders and building relationships with editors and reporters has turned into managing online conversations and influencing “news... Read More

Social Listening Helps Brands Win in the Moment
Posted on 10-10-2017 by susan.lawson-dawson@lexisnexis.com

According to social media usage statistics, approximately 350,000 tweets enter the Twittersphere every minute, of every day. For brands trying to keep up with what's being said—and join the conversations right when they're happening— social listening is imperative. But distinguishing... Read More

Authenticity in the age of social media PR
Posted on 08-29-2017 by Alyssa Vorhees

It's indisputable that promoting a company or brand consists of different processes today, than even a few years ago. Social networks are now omnipresent methods of contact between companies and individuals, and barriers between the parties are falling. Turning the myriad of changes brought on by... Read More

5 Tips From PR Professionals to Remain Career-Relevant
Posted on 04-12-2017 by Anna Stevens

In such a fast paced world, it is important to continuously develop a skill set that helps you remain career-relevant, especially in the PR world. Recently, we hosted a webinar with three PR experts: Lauren Doyle, Vice President of Wordsworth Communication, Sean Parker, Vice President & PR Director... Read More

Is Social Media Hinting at Who May Win the Presidential Election?
Posted on 11-07-2016 by Megan Burnside

The race is tight, so coloring in the electoral map has proven to be an arduous task. Media monitoring and social media analysis may help to color in some of those states by providing a glimpse into voter sentiment and enthusiasm that polls might not capture. Take a look at a guest blog post brought... Read More

News Consumption Shifting to Mobile and Social Media
Posted on 01-25-2016 by Megan Burnside

The ability to access content anytime, anywhere and through any device has created a shift in how and where people consume news. According to Pew Research, 'Millennials' (born 1981-96) prefer to consume news directly from social media , whereas 'Baby Boomers' (born 1946-64) are far more... Read More